The Power of Engagement

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The 1105 Government Information Group 2010 Government IT Buying Study reports that 58% of respondents rely on white papers/special reports and 51% rely on custom media/vendor literature to help them make IT purchasing decisions. Content marketing programs are intended to attract your target audience with valuable content and to engage them consistently with insightful information. These programs can be distributed in print, online, digitally and at face-to-face events embedding your messaging in the media experience with the intent to drive reader action and win business.

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