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    Defense Executive of the Year: James Cartwright

    2007 GCN Awards | Gen. Cartwright spells out DOD transformation by starting with a focus on results

    Start with output

    If you want your transformation with
    sturm und drang, go someplace else.

    Marine Corps Gen. James Cartwright,
    former commander of the Strategic
    Command and current vice chief of the
    Joint Chiefs of Staff, specializes in
    greased skids and soft landings.

    'Start by focusing on the output side
    of the equation,' he said. 'Most metrics
    and most organizations focus on input:
    How many transactions did I do today,
    how many people are in my organization,
    how much money did I move?'
    Instead, look at 'where you see value on
    the output side and work from there,'
    he said.

    'Operate under the Disney principle: If
    nobody lines up at your ride, kill it.' If
    people do line up, 'scale it up'and then
    let it level off,' he said. 'But no line, it's
    dead.'

    Second, 'realize upfront that it's going
    to be the cultural issues that will be your
    largest challenge. People are by nature
    averse to change.' To persuade them to
    change, they either 'must be convinced
    that they could be advantaged or the
    regret factor is so significant that
    they've got to do something, take risks,'
    he said.

    'I would say that the thing I try to avoid is
    relying on any one person or thing,'
    Cartwright said. 'Try to spread it out as
    much as you can to get a diversity of opinion.
    Don't be afraid of changing your mind
    and learning. To me, it's about discovery
    and learning ' and when you stop being
    involved, you're no longer useful.'

    Marine Gen. James Cartwright

    The new vice chairman of the Joint
    Chiefs of Staff has carved out 30 minutes
    from his marathon schedule to answer
    questions about his career, leadership
    style and worldview. And at precisely
    09:45, tall, trim, Marine Corps-neat in a
    zippered jacket and shiny shoes, Marine
    Gen. James Cartwright emerges from his
    Pentagon office and extends a large hand
    in a firm handshake.

    For the complete list of the 2007 GCN Award winners, click here


    Cartwright's position with the Joint
    Chiefs is the latest step in a distinguished
    military career. As commander of the
    Strategic Command from 2004 until this
    summer, he directed a ground-up business
    transformation of the command, including
    how it acquires information technology
    and how it reorganized and focused the
    command's numerous missions.

    When Cartwright was sworn in Aug. 31
    as vice chief, Marine Gen. Peter Pace,
    who ended his term as chairman of the
    Joint Chiefs last month and was
    Cartwright's boss at Marine Forces Atlantic
    in 2000, said that wherever
    Cartwright happens to be, 'he's the
    smartest guy in the room. He flat gets it.
    And he gets it in a way that not only ties
    things together, but [he] articulates it in
    a way that guys like me can understand.'

    That's true, said aide Marine Sgt. Adam
    Stump. 'He uses a lot of metaphors that
    really convey the idea of what he's saying
    so grunts like me get it.'

    Before joining Stratcom, Cartwright was
    director of force structure, resources and
    assessment for the Joint Staff, in an advisory
    role. He supported the Joint Chiefs
    chairman with force structure requirements;
    studies, analyses and assessments;
    and evaluation of military forces, plans,
    programs and strategies.

    His assignment in July 2004 as Stratcom
    commander at Offutt Air Force Base,
    Neb., was 'a hard left turn,' Cartwright
    said. 'And there wasn't a lot of preparation
    time.' Nominated for the job June 15
    of that year, he whipped through confirmation
    hearings and took command in
    early July.

    The Stratcom of 2004 was a sprawling
    complex of commands and new missions.
    The Strategic Air Command and Air
    Space Command had been combined five
    years earlier. In 2002, more new missions
    came, including global strike, integrated
    missile defense, information operations,
    space, and integration of command, control
    and communications. A year later,
    the Defense Department directed Stratcom
    to take the lead in combating
    weapons of mass destruction.

    His first challenge, Cartwright said, was
    figuring out 'how do you get your hands
    around all of this.' The second centered
    on a workforce engrained in the strategic
    environment of the Cold War. 'How do
    you find the centers of excellence and
    leverage their power?'

    He assembled three groups: academics,
    'a graybeard-type group' and people from
    industry. Their task ' in 30 days ' was
    to devise ways to make the command
    more effective, efficient and global.
    'Whatever they came up with had to be
    joint, had to be able to move to all of government
    and had to handle the integration
    of allies ' coalition warfare,'
    Cartwright said.

    He took the most input from the business
    sector, probably because, he said, 'they
    were already global, and they had started
    transitioning from a purely industrial construct
    to an industrial-IT construct.'

    'The way the command has been organized,
    it will be able to handle situations we
    haven't begun to comprehend, although
    I'm sure he saw them and prepared us for
    it,' said Army Maj. Gen. Howard
    Bromberg, Stratcom's chief of staff.

    By delegating authority while teaching
    collaboration, Cartwright won his staff 's
    loyalty and fused them into a team,
    Bromberg said. 'It was through his brilliance
    and caring that he taught us all.'

    Cartwright's job today is advisory, but
    one can lead without being in charge, the
    new vice chief said. 'It's just a question of
    convincing people that there's value in
    change.'

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