New edition of Google Analytics for Government posted
Government website managers looking to get a better handle on their sites’ traffic and system performance have a new resource. Sarah Kaczmarek released a second edition of her Google Analytics for Government training manual.
As the digital communications manager for the Government Accountability Office, Kaczmarek develops and manages all digital communication projects for the 3,000-person federal agency. Her manual includes chapters on getting started, interpreting core reports, setting up conversion goals, customization, and a glossary of the terms used in Google Analytics.
According to the blog post announcing the manual, the second edition has gone through an extensive rewrite, based on Kaczmarek’s own experience and insights from people who have shared their stories with her. Some of the new sections include audience demographics and interests reports using real-time data, as well as campaign tracking. There’s also information on setting up accounts, managing users and standard reporting.
For website managers seeking more information, DigitalGov has links to a series of webinars showing how to create meaningful metrics from Google Analytics as well as using templates for reporting metrics on a weekly, quarterly and annual basis.
Posted by GCN Staff on May 19, 2014 at 9:21 AM