Website analytics service counts more than clicks

Website analytics service counts more than clicks

Syntasa, a Virginia-based marketing-analytics-as-a-service provider, announced that it has contracted with a federal agency to provide advanced analytics applications to isolate behavioral trends on government websites.

The open data platform, built on Apache Hadoop, aims to improve service delivery through automated recommendations, which it compiles using segmentation algorithms and machine learning to gather users’ trend data. The goal is to deliver real-time decision-making information and predictive analytics to federal content managers, CIOs and data scientists.

Syntasa officials told GCN the terms of the contract prevented them from specifying the federal client.  But the agency in question will soon have an analytics solution that distinguishes itself from similar systems in its ability to aggregate and integrate countless data sources. According to President and CEO Jay Marwaha, this includes “sensor activity, browser behavior, geo-location... IP addresses, weather correlations, census information and many others.”

This announcement comes as agencies are pushing for deeper website analytics more broadly.  The General Services Administration offers Google Analytics to all agencies as a shared service through the Digital Analytics Program, and in March 18F unveiled analytics.usa.gov – a cross-government web traffic dashboard.

About the Author

Jonathan Lutton is an FCW editorial fellow. Connect with him at jlutton@fcw.com

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