Monitor will account for almost half of PC system price, executive says

Monitor will account for almost half of PC system price, executive says

By Susan M. Menke

GCN Staff

JUNE 26—Although PC prices have been declining for years, monitor prices have not followed the downward trend as rapidly. By 2003, as users continue to step up the size and quality of their displays, a monitor will account for as much as 40 percent of a system's total cost, said Al Giazzon, vice president of marketing for NEC-Mitsubishi Electronics Display of America Inc.

NEC and Mitsubishi, both giants in the display industry, today announced the formation of a joint venture headquartered in Itasca, Ill., to develop flat CRT and LCD displays. Giazzon said NEC's current best-selling monitor among government buyers is the 17-inch NEC MultiSync FE700, which costs less than $300.

He said government users are the third-largest category of LCD buyers, after financial and medical users. Government buyers favor the 18-inch LCD, which currently costs about $3,200. NEC-Mitsubishi will cut the entry-level cost of a 15-inch LCD to $900, effective July 10, he said, and prices of 18- and 20-inch LCDs also will drop then.

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