Web site gets more visitors than museum

Web site gets more visitors than museum

Since closing for a multiyear renovation, the Smithsonian American Art Museum in Washington has seen visits to its Web site increase to the point that it gets more virtual than it did actual visitors.

In December 1999, the last month it was open, the museum had 54,099 visitors. That same month, the Web site had 35,950 unique visitors. By January 2001, monthly visits to the Web site had increased to 95,281.

A bonus is that the Web site, at www.americanart.si.edu, shows more art. The building displayed fewer than 1,000 objects; the Web site has images of 5,000. Plans are to put 10,000 images of a 39,000-piece collection on the site by year's end.

'J. Sweeney

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