Trade show badges track attendees

Using tracking technology developed for Defense Department materiel logistics, the National Center for Supercomputing Applications has designed optional radio frequency badges that will track the interests and movements of attendees at November's Supercomputing 2002 trade show in Baltimore.

Dan Reed, the show's program chairman and director of the Champaign, Ill., center, said IntelliBadges can be used in many ways. For example, technical program attendees can withhold their identities but still use dynamic kiosk displays to see where people with similar interests are gathering. Or they can identify themselves by the bar code from their registration cards, enter queries and profile their interests at kiosks.

Attendees could also find out, for example, how many miles they have walked by the end of the show. Reed said there are 'lots of potential opportunities' in personnel logistics.
The reusable, silver dollar-sized RF badges come from Savi Technology of Sunnyvale, Calif., a DOD and Postal Service contractor.

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