Personal Space: GSA's hat guy

Charles Popelka

Olivier Douliery

Hats off to the IT Schedule

Charles Popelka has spent seven years marketing the General Services Administration's IT Schedule far and wide to grow its yearly sales from $1.6 billion in 1995 to $13 billion last year. He gave hundreds of agency and vendor presentations, wearing different baseball caps as an icebreaker. Popelka's motto: 'It's all because of the hats.'

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