OMB issues new E-Gov logo

OMB's new e-government logo


As Congress tries to limit agency spending on e-government, the Office of Management and Budget is seeking to rebrand it efforts with a new logo.

Karen Evans, OMB's administrator for e-government and IT, sent a memo to CIOs late last week announcing the new logo and asking them to use it on all Web sites, marketing materials and presentations.

'This symbol is one of many steps in upgrading the marketing and outreach of the President's Management Agenda vision to expand e-government,' Evans said in the memo.

Changing the logo should not incur any unplanned costs for agencies, Evans added.

The new logo replaces a 2-year-old logo that featured a red 'e' and blue 'gov' with a stylized person raising their arm and the catch phrase, 'My government, My terms' underneath.

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