Initiative sets green target

Intel and Google have announced an initiative to save energy and reduce greenhouse gas emissions by setting aggressive new targets for energy-efficient computers and components.

The companies launched the Climate Savers Computing Initiative (

Joining the effort are the Environmental Protection Agency, Advanced Micro Devices, Dell, EDS, Hewlett-Packard, IBM, Lenovo, Microsoft, PG&E, the World Wildlife Fund and more than 25 other organizations. The group expects to formalize its membership soon.

The average desktop computer 'wastes nearly half of its power, and the average server wastes one-third of its power,' said Urs Holzle, senior vice president of operations and a Google fellow.

The initiative is setting a 90 percent efficiency target for power supplies, which could reduce greenhouse gas emissions by 54 million tons per year and save more than $5.5 billion in energy costs, he said.

By 2010, the group expects to cut greenhouse gas emissions by an amount equal to removing more than 11 million cars from the road or shutting down 20 500-megawatt coal-fired power plants, said Pat Gelsinger, senior vice president and general manager at Intel's Digital Enterprise Group.

AMD already is involved in efforts to reduce consumption of energy and power. The company is making strides toward energy-efficient computing through its next-generation Opteron micro- processor and various computing initiatives. In addition, AMD has formed the Green Grid, an initiative that brings together companies such as Dell, HP, IBM and Sun Microsystems, whose technologies form the ecosystem of data centers. The goal is to ensure the development of more energy-efficient data centers, computers, networks and storage gear.

About the Author

Rutrell Yasin is is a freelance technology writer for GCN.


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