Proteus unveils Via messaging tool

Proteus has released Via, a
self-service messaging product
designed to help clients create
and track Short Message
Service messaging campaigns.
The product can be integrated
with a client's existing SMS

Via can be used to distribute
coupons, send TV show
reminders, drive in-store traffic,
develop polls, offer new-customer
welcoming tips and gather
consumer feedback. The
technology can also be used to
create and send alerts.

Via is one component of the
Proteus product suite, which
also includes the Swift mobile
site publishing platform and
Merx content management and
storefront tools.

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