Intel dons pajamas for telework IT campaign

Intel launches telework campaign with an odd dress code: suit, tie and PJs

Seeing groups of oddly dressed people hanging around Washington, D.C., Metro stations is not unusual for a city as diverse as the nation’s capital.

But this week the people dressed in unlikely pairings of suit jackets and pajama bottoms weren’t lounging outside of several downtown Metro stations; they were actively promoting Intel’s new teleworking campaign.

The campaign, called ScratchIT, aims to promote the company’s teleworking technologies, including vPro notebooks and security technology.

The Intel team gave out self-stick notes with a code that people could check on the ScratchIT Web site for a chance to win prizes, including vPro notebook PCs from Dell, Hewlett-Packard and Lenovo. And who can telecommute without a steady supply of snacks? The company is also giving out chances to win Robeks smoothies.

More information: www.scratchitandsee.com.

About the Author

Trudy Walsh is a senior writer for GCN.

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