Intel dons pajamas for telework IT campaign
Intel launches telework campaign with an odd dress code: suit, tie and PJs
- By Trudy Walsh
- Jun 23, 2009
Seeing groups of oddly dressed people hanging around Washington, D.C., Metro stations is not unusual for a city as diverse as the nation’s capital.
But this week the people dressed in unlikely pairings of suit jackets and pajama bottoms
weren’t lounging outside of several downtown Metro stations; they were actively promoting Intel’s new
The campaign, called ScratchIT, aims to promote the company’s teleworking technologies, including vPro notebooks and security technology.
The Intel team gave out self-stick notes with a code that people could check on the ScratchIT Web site for a chance to win prizes, including vPro notebook PCs from Dell, Hewlett-Packard and Lenovo. And who can telecommute without a steady supply of snacks? The company is also giving out chances to win Robeks smoothies.
More information: www.scratchitandsee.com.
Trudy Walsh is a senior writer for GCN.