Survey confirms what you probably thought about Twitter

Twitter tweets are, more than anything else, pointless babble, according to a recent survey of 2,000 tweets picked at random by San Antonio marketing analysis firm Pear Analytics. The analysts bucketed the tweets in one of six categories: news, spam, self-promotion, pointless babble, conversation, or pass-along value (that is to say, tweets that were retweeted by someone else).

TWEET SUBJECT:  Number of tweets                     Percentage
Pointless Babble 811                                     40.55
Conversational 751 37.55
Pass-Along Value 174                                    8.70
Self-Promotion 117 5.85
Spam 75  3.75
News 72 3.60

Pear Analytics

About the Author

Joab Jackson is the senior technology editor for Government Computer News.

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