THE NUMERATOR

Social media and government

How well is the attention government agencies pay to social media paying off? In the United Kingdom, there's at least least one metric: Upstream traffic to U.K. government Web sites from social-networking sites and forums recently surpassed the traffic the government sites received from news and media sites, according to Web analyst Hitwise Intelligence. Earlier this month, traffic from social media made up 5.43 percent of the government’s upstream traffic, surpassing, for the first time, the flow from news and media sites, which came in at 5.15 percent.

Source: Hitwise Intelligence

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