A boy, a dog and embedded references to Windows 7

"Commercial-free' Family Guy TV show will be branded by the new OS

On Nov. 8, the Fox Network’s usual Sunday Night "Animation Domination" lineup will have a twist. The Family Guy cartoon show will air without commercial interruption. But there’s a catch: The show will feature embedded references to Microsoft’s Windows 7, what a Microsoft press release calls “unique Windows 7-branded programming that blends seamlessly with show content.”

 More on Windows 7

Windows 7 arriving Oct. 22

My dinner with Windows 7

How to upgrade (relatively) painlessly to Windows 7

Inaugural Windows 7 update addresses security issues

Windows 7 makes reviewing interesting

Microsoft is offering a foretaste of the show on YouTube. In this clip, Brian and Stewie discuss Windows 7. It’s a rehash of one of their classic bits, where Stewie peppers Brian with a series of questions, his voice getting higher and higher with each question. Only this time Brian does the asking.

Stewie is working on Brian’s laptop, “putting Windows 7 through its paces.”

Brian asks, “Oh, you uh, recording your favorite programs on the DVR? You, uh, organizing your photos in the media center? Personalizing the gadgets on your desktop? Using the Aero Shake? Easily switching between programs with the user friendly interface?”

With each question, Brian’s normally mellifluous voice gets higher, until by the end he sounds a little like Kermit the Frog.

Stewie ignores him and keeps typing. “Okay, I just twittered,” Stewie says. “Look, look, see, I said, 'I am twittering.' Check it out.”

Now explain to me again how this is commercial free?

About the Author

Trudy Walsh is a senior writer for GCN.

inside gcn

  • power grid (elxeneize/Shutterstock.com)

    Electric grid protection through low-cost sensors, machine learning

Reader Comments

Thu, Oct 29, 2009 Optional

...and people used to complain about the product placements in the old James Bond movies (e.g. Chris Craft boats - closeup of logo, AMC cars, etc.). What is the value of TV ads nowadays with DVRs anyway? I'd recommend fast forwarding through the whole Family Guy show: now its not-so-funny AND a show-length commercial to boot. As for Snow Leopard don't forget to count the Apple hardware tax in the total cost of ownership (i.e. nice hardware but twice the price). Seems like Apple's just charging media & distribution cost on that one whereas Microsoft has to make it on their software price alone.

Mon, Oct 19, 2009 Dylock

I like the rhetorical question, "...how this is commercial free?" Family Guy must be pretty confident their fan base won't deprecate substantially over the long term with this less-than-humorous content. Perhaps on top of that, it must be worth the pay-off Microsoft is giving the producers and the show. Maybe that is why Win7 Home Premium costs 200$ and Snow Leopard costs 30$.

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

More from 1105 Public Sector Media Group