ASUS debuts bamboo-covered computer
Company says approach is trendy, but environmentally friendly
- By Doug Beizer
- Jan 06, 2010
LAS VEGAS — A new laptop computer clad in bamboo and aluminum is the result of ASUSteK Computer's effort to create more environmentally friendly products, the company's chairman Jonney Shih announced today at the Consumer Electronics Show.
The ASUS U Series Bamboo laptops use bamboo injected with plastic, Shih said. While the material is not more recyclable than standard plastic, the bamboo means less plastic is used to build the computer, Shih said.
When the laptop is closed, the top looks like a bamboo veneer. When open, the wrist rest and touchpad are also clad in bamboo. The remaining surfaces are brushed aluminum.
We spent the last couple of years perfecting and working with bamboo," Shih said. "It is trendy yet responsible."
ASUS made its name in North America with its Eee PC netbook. The original Eee PC ran on Linux, had an 8 G hard drive and came in black or white. The newest version of the netbook has a 250 G hard drive and a high-gloss, textured skin designed by fashion designer and artist Karim Rashid. This new line — the Eee PC Seashell — is designed to get up to six hours of battery life, Shih said.
Another version of ASUS' netbook will get up to 14 hours of battery time, he said.
Doug Beizer is a staff writer for Federal Computer Week.