Cities could cash in by selling domain names
The Internet Corporation for Assigned Names and Numbers may have given city governments a potential gusher of new money with its recent decision to open the door to new Internet extensions.
Cities could capitalize by registering their names as top-level domains and the selling second level domains to businesses, Rachel Roubein writes in USA Today.
Here's an example: Tulsa could register .tulsa and then sell the rights to pizzeria.tulsa, fitnessfreaks.tulsa, or anythingelse.tulsa.
The move would require some investment. An application to register a new generic Top Level Domain
, or gTLD, will cost $185,000 and involves a long form and a detailed, six-stage process in which applicants make their case for operating a domain.
Getting through the process, which will open in January 2012, could take as long as 20 months.
Some have wondered whether the benefits are worth the time and money
, but a New York City councilwoman told USA Today that the sales could be an instant source of much new revenue.
ICANN’s decision in June came after three years of negotiations with other Internet and government groups. In addition to allowing up to 1,000 new gTLDs a year, it also decided to allow domain names in any other script, such as Arabic or Chinese.
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