Top 25 percent in global viewership’s creators took a build-it-and-they-will-come approach to the website. So, how did that translate into viewership?

The Alexa traffic ranking service puts within the top 25 percent of the top 1 million websites globally. The site ranked 218,669 in a check conducted Sept. 1. The site’s rank within the United States at the time was No. 38,875.

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According to Alexa’s analysis, visitors to view an average of 5.6 unique pages per day. The typical visit lasts about 10 minutes.

Alexa also provides this demographic insight: “Based on Internet averages, is visited more frequently by females who are over 65 years old, have no children, received some college education and browse this site from home.” gets a higher ranking on another service. puts at No. 56,340 in its top 1 million online popularity list. The site edged out and in its ranking. isn’t resting on its laurels from its respectable ranking. The Centers for Medicare and Medicaid Services plans additional features for the site, having already bolstered with capabilities such as the Blue Button download in 2010.

“There is still more that can be done, and we look forward to rolling out more innovations in the future,” a CMS spokesman said. 

About the Author

John Moore is a freelance writer based in Syracuse, N.Y.

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