Marines find 'best and brightest' via geolocation

The United States Marine Corps has always been looking for a few good men, but now it leverages data analytics and geolocation technologies to make the finding the best and the brightest faster, more accurate and more efficient.

According to a recent article on, the USMC uses personnel data and location intelligence solutions tools to determine which demographic and geographic patterns will produce the most future Marines.

More than 3,000 USMC recruiters work out of approximately 400 offices across the country in order to meet their goal of identifying qualified young men and women to recruit each year.

USMC integrated Pitney Bowes Business Insight’s MapInfo Professional to visualize the correlation between data and geography. Recruiters pull population and education data to create a map that is analyzed for potential applicants who meet the basic age criteria. With that baseline information, recruiters can identify "target-rich" zones and apply appropriate recruiter resources in those districts. Recruiters can minimize their  travel time and maximize face-to-face interactions with potential candidates.

But as every soldier knows, accurate information coming from the field is critical, and the recruiters found that there was incomplete or duplicative data in the system. In an effort to improve the accuracy of the data, the USMC used data analytics to dedupe and clean the data. The data analytics solutions also allowed the recruiters to weigh and rank candidates based on a number of demographics. That way, the recruiters could identify outliers who could still potentially become Marines, according to the article.

These simple improvements allowed the USMC recruiters to deliver more and better qualified recruits.

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