Infrastructure as a Service

Cloud provider claims next-generation virtual data center tech

A fledgling cloud services provider has released what it claims is the “second generation of cloud infrastructure” for virtualized servers.

ProfitBricks, which launched in 2010, says it offers infrastructure-as-a-service (IaaS) technology that enables customers to easily customize the design of virtual servers of varying size and location. Service levels are configurable by the customer via a visual user interface or “virtual whiteboard.”

The key feature of the ProfitBricks service is the ability to scale servers vertically rather than horizontally by increasing the size of individual servers on demand, instead of taking the traditional path of scaling horizontally by adding additional virtual servers.

Scaling across the resources of a single large server is a more efficient use of the virtual data center resources than expanding horizontally across server nodes, the company said. This enables customers to scale server resources without affecting the operations of the virtual data center.

The ProfitBricks approach also gives customers more precise service-level choices than the pre-selected service levels offered by IaaS providers Amazon Web Services, Microsoft or RackSpace, according to company executives.

The firm’s Data Center Designer software management tool enables this by letting customers sketch out the components of their virtual data center via a virtual whiteboard. Once rendered, they can activate the design with a mouse click, according to the company.

“This is second-gen infrastructure, for the data center crowd,” ProfitBricks USA CEO Bob Rizik told Data Center Knowledge.

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