Salesforce sees ‘Internet of customers’ for its IoT Cloud
Salesforce is jumping into the Internet of Things in a big way. The firm announced its Salesforce IoT Cloud on Sept. 15 -- a service that promises to give data from the Internet of Things the kind of context that Salesforce has provided for its CRM clients.
“Salesforce is turning the Internet of Things into the Internet of customers,” said Marc Benioff, chairman and CEO of Salesforce.“The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”
Powered by Thunder, a massively scalable, real-time event processing engine, IoT Cloud’s capabilities include the ability to “listen” to the IoT and connect data from websites, social interactions, machinery and devices to Salesforce, bringing customer context to transactional data.
With IoT Cloud, business users can easily define, modify and set rules and logic for events that can trigger actions across Salesforce. A global fleet management company, for example, can enforce safety standards by defining rules that trigger in-car sensors to log instances of erratic driving. Or a thermostat provider can parse through billions of events gathered from weather forecasts, sensors and temperature settings to proactively advise customers on how to manage their HVAC usage.
“IoT deployments only bring value when organizations are able to act on the information that their IoT networks generate,” said Gary Barnett, chief analyst, Ovum. “The ability to make sense of that data by connecting it with existing customer information will be a key factor in turning data into action.”
IoT Cloud will be in pilot the first half of 2016, with generally availability later in the year. Pricing will be announced at the time of general availability, Salesforce said.
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