Census enlists Accenture for website improvements
- By Amanda Ziadeh
- Oct 20, 2015
Following on the heels of the release of the Census Bureau’s operational plan, the bureau has engaged Accenture Federal Services to help it improve digital communications, customer analytics, data dissemination and customer experience.
Accenture’s work with the Bureau expands on its recent redesign of the Census.gov website and supports the agency’s five-year Digital Transformation Program, which aims to increase customer satisfaction, grow the website audience and increase awareness of Census statistics. Under the blanket purchase agreement, Accenture will provide:
- Content transformation into Census’ new content management system.
- Responsive design for a seamless digital experience for the Census.gov user accessing the site from any device.
- Customer engagement management analytics to give Census leadership insight into survey operations and measuring how the public uses Census data.
- Enhanced Census.gov and Smart Search capabilities, which give users quick access to content.
The Census Bureau estimates that 55 percent of survey respondents will key in their data over the Internet, so making the website as user-friendly as possible is a priority. This includes mobile optimization and providing the survey in multiple languages so people can more easily respond.
Completion of the Census survey is essential because the decennial data is used by governmental entities for redistricting and defining state legislative districts, school districts and voting precincts. The results of the bureau’s American Community Surveys are used to support federal funds appropriations, produce data on monthly unemployment, crime and poverty rates as well as health and education.
As one of the largest government sites, Census.gov receives 46 million annual visits and encompasses more than 1 million pages.
Amanda Ziadeh is a former reporter/producer for GCN.