Agency dashboards added to analytics.usa.gov

Agency dashboards added to analytics.usa.gov

Visitors to analytics.usa.gov can now see how citizens interact with individual agency sites with the addition of 10 agency-specific dashboards to the governmentwide website analytics site.

The new filters allow users to compare individual agency website performance against the aggregated view of all participating agency websites, according to DigitalGov.  So whereas the percentage of foreign visitors to all the tracked websites is 10 percent, the new dashboard shows that NASA’s foreign visits make up 38 percent of its traffic.

The pages also display the most popular user downloads at the agency level, the most-visited pages in the last 30 days and the overall number of people on the agency’s websites at a given moment.  Dashboards even show details on visits for the past 90 days, including users’ devices, browsers and operating systems. This information can also be downloaded to help agency website managers better understand how people find, access and use government services online.

The main analytics.usa.gov dashboard reflects data from only the 45 agencies currently participating in Digital Analytics Program. The new dashboards were set up for the 10 agencies that volunteered to be a part of the first agency-specific page release. GSA plans to add  dashboards for other agencies going forward.

The 10 filtered dashboards reflect traffic to websites belonging to the Department of Commerce, Department of Education, Department of Energy, Department of the Interior, Department of Justice, Department of Veterans Affairs, Environmental Protection Agency, NASA, National Archives and Records Administration and the Small Business Administration.

About the Author

Amanda Ziadeh is a Reporter/Producer for GCN.

Prior to joining 1105 Media, Ziadeh was a contributing journalist for USA Today Travel's Experience Food and Wine site. She's also held a communications assistant position with the University of Maryland Office of the Comptroller, and has reported for the American Journalism Review, Capitol File Magazine and DC Magazine.

Ziadeh is a graduate of the University of Maryland where her emphasis was multimedia journalism and French studies.

Click here for previous articles by Ms. Ziadeh or connect with her on Twitter: @aziadeh610.


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