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And the Emmy for Engineering goes to ...

It's not every day technology efforts end up earning an Emmy Award. But the U.S. Academy of Television Arts & Sciences Academy thought enough of the work the ITU, ISO and IEC did in hammering out an advance video coding (AVC) standard to award the three international standards organizations one of its prized awards for engineering.

The MPEG-4 AVC (ITU-T H.264 | ISO/IEC Standard 14496-10) is a remarkably efficient video compression method that substantially reduces the bandwidth required to store and deliver high-quality video and which supports a range of devices, from mobile phones to high-definition TV.

The Engineering Emmy awards are presented "for developments in engineering that are either so extensive an improvement on existing methods or so innovative in nature that they materially affect the transmission, recording or reception of television," Academy representatives said.

The MPEG-4 AVC standard is now being deployed in products and services from companies such as Adobe, Apple, BBC, BT, France Telecom, Intel, Motorola, Nokia, Polycom, Samsung, Sony, Tandberg and Toshiba. And while those products generally span consumer goods, the ability to deliver high-definition video images over broadcast television, cable TV, satellite, as well as mobile phones and Internet Protocol television, will certainly make government surveillance, military and other video applications more efficient as well.

Posted by Wyatt Kash on Aug 25, 2008 at 9:39 AM


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