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Voice of America app via Google Currents

A free way for agencies to get the multimedia message out

Public-sector agencies maintain hundreds of Rich Site Summary (RSS) text-based feeds that periodically update with an organization's updated information -- press releases, blog posts or news headlines.  But with the growth of multimedia content and mobile browsing, agencies might want to publish their content in an enhanced package.

Google Currents is a robust, cloud-based and — most importantly — free way for agencies to update their information.

The app is available for iOS and Android (it’s pre-installed on many Android devices) and provides an easy-to-use interface for smart phones and tablets in which users can swipe their way through content as if turning through the pages of a magazine.

The Broadcasting Board of Governors, the federal agency responsible for such broadcasts as Voice of America and Radio Free Europe, recently announced that it put all of its content on the Google Currents mobile platform,  giving its users a magazine-like experience. Because of the nature of its work, BBG’s feeds are delivered in 40 languages to a populace that’s increasingly mobile.

Addie Nascimento, BBG's syndication product lead who built all the BGG Current editions, said in an interview with Gov.aol, that syndicating content to Google Currents can be as easy as providing an RSS feed.

BBG says it’s planning to distribute content through other portals in addition to Google Currents, but for any agency looking to improve content distribution to mobile users, Currents is a free alternative seems to be worth considering.

Posted by Greg Crowe on Jan 17, 2013 at 9:39 AM


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