Food safety agency plans online services to streamline press, public notice distribution
The Food Safety and Inspection Service wants to partner with the private sector firms to disseminate English and Spanish language versions of its publications using a variety of web and software-based publishing systems.
The agency’s Office of Public Affairs and Consumer Education (OPCE) noted in a request for information that while it is content with its current media software, it is interested in a commercial off-the-shelf dissemination tool for print and online publications.
Each year, OPACE distributes press releases to more than 100,000 media sources/contacts in metro area cross the country. OPACE has also significantly expanded its use of social media and other web-based channels.
To support its growing online publishing requirements, the food agency is looking for a web-based media public relations software system that is easily accessible through a secure desktop interface. The system should be able to accommodate multiple users to distribute, track, evaluate and report messaging in an efficient, 508-compliant manner.
Services and capabilities OPACE is seeking include press release distribution, a media sources and contacts database, database management, tracking of media calls, news monitoring, evaluation of impressions, training and support.
OPACE also requires effective methods of analyzing and evaluating system performance.
Eventually, OPACE envisions a system or a combination of systems to provide user-friendly publication distribution and analysis services. Interested parties have until Feb. 18 to respond.
Posted by Mark Pomerleau on Feb 05, 2015 at 10:11 AM