State starts development on new social media and analytics platform
The State Department is building a real-time, cross-platform social media content management and analytics system.
Working with the Winvale Group, a business management consultant, State will be able to use the mobile-enabled platform to communicate, contribute and collaborate in real-time and schedule and publish content across multiple social media platforms.
For analytics, the system will analyze sentiment, track trending social media topics, aggregate location and demographic information, rank of top multimedia content, identify influencers on social media and produce automated and customizable reports.
According to the original solicitation, State expects the system initially to support 20 users and track up to 30 million yearly mentions.
Posted by Amanda Ziadeh on Sep 24, 2015 at 11:28 AM