Cisco’s fog computing is an ill-conceived marketing metaphor that further confuses the cloud market.
Recently, a Wall Street Journal article declared that cloud computing was passé, and the future was in a new “type” of computing being marketed by Cisco called “fog computing.”
This is why reporters should be trained not to parrot the marketing hype of large companies. Just the fact that the two companies mentioned in the article, Cisco and IBM, are mere bit players in the cloud computing space that are desperately trying to “break into” the lead pack should raise a red flag on the judgment of the article.
First let’s examine the meaning of fog computing and then explain why government IT managers should avoid using this term.
Given that most of the search results on “fog computing” are from Cisco, we need to go the source of this term to get any clarity. Here is Cisco’s definition: “Fog computing is a paradigm that extends cloud computing and services to the edge of the network. Similar to cloud, fog provides data, compute, storage and application services to end-users.” Clear as mud, right?
Let me help Cisco out and explain the concept. Basically, the company is trying to make the case that the Internet of Things, which is millions and possibly billions of Internet-connected sensors that are all around us and connected to the cloud, equals “fog computing” in the same way that actual fog is loosely equivalent to “clouds all around us.”
So, Cisco took the physical notion of a “cloud on the ground” and tried to carve out a new computing category by combining two existing categories (Internet of Things + cloud). Now that we understand this sleight of hand, let’s examine why the concept should be avoided.
The concept of fog computing is tied to a physical location, in this case the ground or “clouds all around us.” Unfortunately, this location-dependent concept is the antithesis to the notion of cloud computing, which is based upon non-locational computing. In other words, a significant benefit of cloud computing is the fact that you don’t know where the servers reside in the same way that you don’t know where your electricity comes from.
Besides the fact that this aligns the concept of cloud computing with other public utilities, it also lets cloud computing scale up or down as needed precisely because it is not location dependent. Therefore computing capacity can be delivered from many, many locations.
As a metaphor, fog is generally considered to be a bad thing. The “fog of war” refers to the confusion on the battlefield that can potentially lead to fratricide. So, here again we see this marketing-driven concept fails to adequately describe this subset of cloud computing in a meaningful way. People generally don’t want to be “in the fog.” Sorry, Cisco.
Fog computing only serves to increase confusion about the cloud. I recently saw a trailer for a new movie called “Sex Tape” where a private, intimate video is accidentally uploaded to the cloud and a frantic couple tries to retrieve all the iPads that synced to the cloud and thus received the video. My favorite dialogue in the trailer is when Jason Segel says, “It went up, it went up to the cloud.” Cameron Diaz sarcastically responds, “And you can’t get it down from the cloud?” To which he angrily blurts, “Nobody understands the cloud! It’s a [F-word] mystery!”
It is this “cloud confusion” that Cisco increases with this unnecessary distraction.
The reality is that the Internet of Things is just one application of cloud computing. Adding more client devices, even sensors, to the cloud is not a new type of computing. In fact, the cloud is a necessary condition for the Internet of Things to work as envisioned. Muddying the waters here helps no one except a company that is trying to insert itself into a crowded cloud conversation by trying to make its Internet routers into edge computing devices.
One of the hardest jobs of government IT managers is to separate the technical wheat from the chaff. In this instance, don’t be fooled by the marketing hype which tries to lead you away from the path of sensible and secure cloud computing. In other words, don’t get lost in the fog!
Michael C. Daconta (firstname.lastname@example.org or @mdaconta) is the Vice President of Advanced Technology at InCadence Strategic Solutions and the former Metadata Program Manager for the Homeland Security Department. His new book is entitled, The Great Cloud Migration: Your Roadmap to Cloud Computing, Big Data and Linked Data.