Better ID management could help DMVs become ‘departments of citizen engagement’

1lovelucas/Getty Images

 

Connecting state and local government leaders

Modernizing legacy technology, embracing self service and easing cross-agency authentication can help departments of motor vehicles provide better and more efficient customer experience.

State motor vehicle departments can take advantage of newer technologies to better manage individual identities and become a “department of citizen engagement,” one DMV leader said this week.

While they wrestle with legacy technology and complying with data protection requirements, a DMV can position itself to make identity management easier, said Eric Jorgensen, motor vehicle division director at the Arizona Department of Transportation (ADOT). 

For one, DMVs could share the drivers license information they already have on individuals with other agencies so residents do not have to re-enter their information when applying for other state services.

“The nice thing is, DMVs across the country are well positioned to do this because we already possess one of the key components: We know more about an individual than pretty much any other agency in the country,” Jorgensen said during a webinar hosted by face biometric verification and authentication technology company iProov.

Better identity management makes customer service more efficient. ADOT, for example, participates in the state’s Business One Stop initiative, which directs Arizona residents who want to open a business to one website where they can file all the necessary permits and registrations, saving them from having to interact with several agencies and use multiple logins and credentials to fulfill all the state’s requirements.

ADOT’s involvement, Jorgensen said, helped authenticate customers’ identity through drivers’ licenses and other identifying documents. He said that effort ensured that all agencies would have the same information about an individual looking to open a business.

It is a far cry from the late 1990s, when Jorgensen said the motor vehicle division “ended up kind of stagnating,” even as the state embraced online services. The legacy technology led to what they called a “customer anonymous approach,” he said.

“Basically, if you wanted to get an online service with us, you would come in and give us enough information that we could find your record. But every time, it was like you were a brand new customer to us,” Jorgensen said. He added that the systems were not secure and could be exploited by criminals who misused or even breached them.

But now, IT modernization is improving identity management and customer experience at DMVs across the country. 

West Virginia recently became the first state to digitize its vehicle titling process and saw waiting times on applications cut from 40 days to around four. And with researchers finding that vehicle services at the DMV is one of the key drivers for how satisfied residents are with their government, the onus is on agencies to do better.

That includes building the ability for DMVs to offer more self-service for customers, albeit with the proviso that some in-person interaction may be necessary to verify identification and documents for certain transactions. Jorgensen likened the strategy to departure zones at airports, where passengers walk up to a kiosk and “get as far as you can” with tasks like checking bags. Then a human with the airline checks the travelers’ ID and ticket then finishes checking them in.

He also said there is promise for mobile driver’s licenses to standardize identity and allow for interoperability between states. Jorgensen said he first heard of similar initiatives over a decade ago, but the use of smart mobile devices for identity verification, if done safely, can help streamline the whole identity verification process for customers.

Jorgensen said the American Association of Motor Vehicle Administrators’ efforts on digital trust service for mobile driver’s licenses is also encouraging for the future of identity management. It will eventually be a standardized repository of public keys that can be used to validate identities across states, he said.

“What makes it exciting is it's based in convenience but also in privacy and also in security,” he said. “It goes back to those principles of selective disclosure: The customer always knows what they're disclosing, and they know—at least allegedly—for what purpose it is being disclosed.”

It is a challenge to modernize DMVs, especially given the financial constraints placed upon them, Jorgensen said. But by using new technologies to improve operations and efficiency, he said there is potential for a new focus on customer experience, especially as the agency is a regular “touch point” for people interacting with the government.

“The concept isn't necessarily to rip out the motor vehicle division and turn it into something new,” Jorgensen said, “but rather a recognition that the old paradigms that we've worked in, the silos of excellence that we've worked in for all these years, maybe it's time for us to think beyond them and understand how we how we interact with others.”

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.