Data Centers: The heat is on

 

Connecting state and local government leaders

EPA's Energy Star program could focus on power consumption in the server room.

Data centers aren't much different from automobiles, at least when it comes to energy usage. While a small percentage of a car's fuel goes into moving people from place to place, the vast majority of its energy goes into moving the car itself or is given off as heat.

Keeping Your Cool: Energy Resources

80 Plus: Funded by the electric-utility industry, 80 Plus is a program to encourage computer manufacturers to use more energy-efficient power supplies. (www.80plus.org)


Electronic Product Environmental Assessment Tool: EPEAT is a tool to evaluate the environmental attributes of computers and related equipment. (www.epeat.net)


The Energy Star Program: This program, a joint effort between the
Environmental Protection Agency and the Energy Department, develops power consumption metrics and encourages industry to develop energy-efficient products. (www.energystar.gov)


Energy Star Enterprise Server and Data Center Efficiency Initiatives: This page offers news on the progress made by Energy Star in the field of data center power metrics. It also includes information on upcoming conferences and meetings. (www.energystar.gov/datacenters)


The Green Grid Initiative: The GGI is an association of information technology vendors seeking to share best practices in data center power practices. Members include Dell Inc., Hewlett-Packard Co., IBM Corp., Sun Microsystems Inc. and Rackable Systems Inc.
(www.thegreengrid.org)


Lawrence Berkeley National Laboratory, Environmental Energy Technologies
Division: LBNL conducts a number of research initiatives into improving energy usage, including developing benchmarks, publicizing best practices and improving power supply technologies.
(hightech.lbl.gov/datacenters.html)


The Standard Performance Evaluation Corporation: A nonprofit corporation, SPEC is developing a set of energy usage benchmarks for high-performance computers. SPEC CPU2006 is the latest version of the organization's benchmark for compute-intensive performance. (www.spec.org)


The Uptime Institute: The Uptime Institute is an industry consortium dedicated to addressing and resolving issues of server uptime. It looks for ways that the running time of servers and associated equipment can be extended. (www.upsite.com)


Drew Robb and Joab Jackson

If you are just buying a server based on what the stated cost is, and don't take into account operations, you are missing half to two-thirds of your expenses.' Andrew Fanara, Energy Star

Rick Steele



In a data center, less than 50 percent of the electricity goes to the servers' CPUs, and some of that is converted to heat. The rest of the electricity is used to run other components of the servers, the center's cooling system, or is lost in power supplies, uninterruptible power supplies and switches. While this is a problem for a data center manager trying to stay on budget, it is also becoming a national concern.


The Environmental Protection Agency and the Energy Department are focusing on data centers as an important and emerging sector in the economy from a standpoint of energy consumption, said Andrew Fanara, product development team leader for EPA's Energy Star program.


'All federal departments rely on the management of data to fulfill their missions, but also, those data centers are critical in facilitating our competitive economy,' Fanara said.


Data centers, however, come at a high cost in terms of energy independence and environmental damage. According to Jonathan Koomey, Osman Sezgen and Robert Steimetz of the Lawrence Berkeley National Laboratory at the University of California, data centers in California alone consumed between 2,000 and 3,000 gigawatt hours of electricity in 2001, and that figure has risen considerably since then. (One gigawatt, according to California's Consumer Energy Center, provides power enough for 1 million average homes.)


Congress took note this year, and last December passed HR 5646, which would require the Energy Star program to analyze 'the rapid growth and energy consumption of computer data centers by the federal government and private enterprise.'


But EPA didn't wait for congressional action. It was already working on ways to cut such power usage.


'We are officially starting our research to determine if an Energy Star category for servers will be effective in the marketplace,' Fanara said.


Awarding Stars

EPA launched the Energy Star program in 1992 as a means of saving energy and cutting greenhouse emissions. It has a staff of about 100 and covers three areas: homes, commercial buildings and electrical/electronic products. The program involves certifying products as being energy-efficient as a means of encouraging their purchase.


'These are voluntary standards, but not for government buyers,' Fanara said. 'There was an Executive Order signed by President Clinton and updated by President Bush that says where there is an Energy Star category, federal buyers are required to purchase Energy Star products.'


The program initially targeted computers and monitors. But over the years it has grown to cover more than 50 categories of certified products. According to EPA, consumers in the U.S. have now purchased more than 2 billion Energy Star products.


In 2005, the use of Energy Star products helped Americans
significantly reduce electricity consumption and save $12 billion on utility bills, while preventing greenhouse gas emissions equivalent to those from 23 million vehicles, EPA said.


Standards for more categories of products are imminent. The latest standard, covering imaging machines such as copiers, fax machines, printers and scanners, will take effect April 1. And on July 20, new standards for desktop and notebook PCs, and PC-based servers will be implemented.


'For the first time, these specs recognize the most efficient products when they are actually in use,' Fanara said. 'That is a huge sea change. We are very pleased and very much looking forward to getting a lot of new products out there.'


While PCs and monitors are relatively easy to compare, it gets far more complex when evaluating servers'an IBM zSeries mainframe from IBM Corp. versus a cluster of virtualized single-processor boxes from Dell Inc., for example.


Nevertheless, EPA is exploring the addition of an Energy Star category for servers.


Last December, agency officials met with top industry representatives to consider potential server standards.


One difficulty, however, is determining exactly how to measure a server's electrical efficiency.


'Power consumption is increasingly important to IT managers because they want to use their budgets most effectively, and electricity is a large portion of the overall budget,' said Walter Bays, president of the Standard Performance Evaluation Corporation (SPEC), a nonprofit organization that creates benchmarks for high-performance computers. 'Currently, many vendors report some energy efficiency figures, but these are often not directly comparable due to differences in workload, configuration, test environment, etc.'


To address these issues, EPA convened two meetings of industry representatives last year to hammer out a protocol for measuring server energy usage in relation to performance. The protocol was finalized last November.


'The purpose of the protocol is to provide a way to attach energy measurements when you are doing the performance testing,' said Jonathan Koomey, a staff scientist at Lawrence Berkeley National Laboratory and consulting professor at Stanford University, who co-authored the protocol.


A Parallel Course

SPEC, meanwhile, is pursuing a parallel set of metrics.


'SPEC wants to define server energy measurement standards in the same way we have done for performance,' Bays said. 'This should help IT managers in their acquisitions to consider power efficiency along with their other selection criteria. It may also help them use their data center equipment, existing as well as new, more efficiently.'


He said that the group agreed to focus on small to midsize servers. As a result, the metric might not be applicable to notebook PCs or very large servers.


Challenges include defining the scope of the benchmark, selecting the workloads, defining test conditions and specifying the measurement protocol. The metric also will have to be extensible enough to address other servers not covered in the initial benchmark.


'We have reached agreement on the major issues, are testing benchmark prototypes and are making good progress towards a benchmark release,' Bays said. He is shooting for a release before the middle of the year, but it is too early to commit to a date. 'Even if the subcommittee has a date scheduled, if unexpected information shows a benchmark anomaly, then we would hold the release to fix it,' he added.


But the servers themselves are only one small part of achieving the overall goal of reducing energy consumption and emissions.


'The Energy Star commercial buildings team is working on developing a whole data center benchmark, which is way of grading the efficiency of the whole ecosystem,' Fanara said.


According to Kenneth Brill, president of the Uptime Institute in Santa Fe, N.M., only 40 percent of the power that enters a data center even reaches the computing equipment. The rest is consumed by the infrastructure'environmental control, UPS units and the like.


The rule of thumb is that for every kilowatt you save in the servers, you save another kilowatt on cooling. Cutting down on power consumption in the servers not only saves on power bills but also saves on capital costs'$12,000 minimum for upstream support equipment for cooling and backup power for every kilowatt used by the servers.


'And that is the minimum; it can be double that amount,' Brill said. 'Plus there is $3,500 per kilowatt per year to pay for all the site costs.'


He said that by applying best practices, data centers can cut their energy usage by 10 percent to 50 percent, without heavy capital expenditures.


There are many actions being taken to reduce power consumption at every level. Intel Corp. and Advanced Micro Devices Inc. are switching to multi-core, lower clock-speed processors, which consume less power and produce less heat in servers, switches and PCs.


The 80 Plus program (www.80plus. org) has spent the past five years working on more efficient power supplies.


'Five years ago, the average power supplies were operating between 60 and 70 percent efficiency, and the power factor correction was horrible in these devices,' said Kent Dunn, director of energy and original equipment manufacturers partnerships for Verdiem Corp. of Seattle and program manager for 80 Plus.


By the Numbers

'An 80 Plus power supply on its own saves 85 kilowatt hours compared to its predecessors, then add 25 kilowatt hours for power factor correction, plus the benefit you get from reducing the load on the cooling system, and you start looking at 130 to 140 kilowatt hours per year.'


Then there are UPS units. Lawrence Berkeley researcher William Tschudi recently built a test data center that operated on direct current rather than running alternating current to the servers and then converting it to DC. He found that this resulted in a 10 to 20 percent reduction in the electrical load, depending on what type of UPS system was used.


'In almost any part of the infrastructure chain or inside the servers, there are opportunities to save energy,' Tschudi said. 'There is no one silver bullet that solves the energy problem. There are a lot of little silver BBs.'

NEXT STORY: Waxman to probe Doan's dealings

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.