Smarter sensors promise cities better parking management

 

Connecting state and local government leaders

Sidewalk Labs' new low-infrastructure solution offers easy connectivity to monitor urban parking, space by space.

Sidewalk Labs is taking aim at the high cost of collecting parking data with new, low-infrastructure sensor technology.

Announced in late May, the solution has two parts. One is the “Pebble,” a round sensor roughly three inches in diameter that sticks to asphalt. Pebbles have two sensing capabilities: a magnetometer that senses when metal is over it and an optical detector. The sensor is “asleep” until the presence of metal wakes it, said Willa Ng, director of mobility at Sidewalk Labs, Alphabet’s urban innovation organization.

When the magnetometer it triggered, the optical detector then “shoots a beam up and if that beam is interrupted, it knows there’s something on top of it,” Ng said. “The difference [between Pebble and other parking sensors] is that it doesn’t have a constant beam, so … you can set the interval that the sensor wakes up, shoots the beam up and says, ‘Yes, there’s still a car on top of me right now.’” That extends Pebble’s battery life, which keeps costs down.

The second part is the Pebble Gateway, a solar-powered device that can be strapped to a light pole or installed on top of a building. The gateway uses the cellular network so it doesn’t require running new wires or trenching through pavement. Data that the Pebble devices collect is sent to the gateway and then transmitted to databases in the cloud, where users can access the information and run analytics.

“The system uses no cameras or other ways to identify a person or vehicle,” according to a blog post by Ng and Nick Jonas, Sidewalk Labs’ senior creative technologist.

Users – typically city or parking managers – receive data in real time via a dashboard that shows which spaces are occupied and for how long. Each parking space that’s being monitored must have a Pebble device in it. Alerts can also be sent if a car has not moved from a space for a set period of time. 

The dashboard also provides summary statistics, such as the percentage of spots occupied at a given time or over the course of a day, week or month. Over time, patterns and trends emerge that managers can use to tweak parking needs.

Circling for parking accounts for up to 30% of cities’ traffic congestion, studies show, so Sidewalk Labs offers an API that would let drivers integrate the Pebble parking data into navigation apps, or cities could integrate it into a signage system to show drivers where parking is available.

“That would reduce the amount of circling looking for a spot, which means that that driver is not frustrated and they’re also not spending time circling with their vehicle putting out emissions,” Ng said.

Conversely, if potential parkers could see in advance that no spots are available, they might decide they are better off taking public transportation or working from home, Ng said.

People have an emotional response to parking and often report problems with availability where there aren’t, said Ng, who worked on parking issues for in her previous jobs with Berkeley, Calif., and the New York City Transportation Department. “They may not have been right where you wanted to go – right in front of the restaurant that you were going to – but it might be around the block or down one block,” she said. “The fact that you don’t know where parking is leads you to believe that there isn’t any.”

Pebble would help address that emotional response with hard data.

Other benefits that cities could see from parking data include creating shared parking zones, such as a daytime business sharing a parking garage with a restaurant that’s open at night. Additionally, it could optimize curb use and generate revenue for cities that use dynamic pricing to charge delivery trucks, building on Smart Zones, powered by Coord, a Sidewalk Labs-incubated company.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.