Cracker Barrel, a chain restaurant, announced the change of its logo on August 18, 2025. Since then, the restaurant has received countless instances of backlash regarding this change. This countryside-themed restaurant has been in operation for many years, and only recently, there were talks about a change in the logo. This change led the conservatives of the country to share their opinion, and it was not good for the restaurant.<\/p>\n
After the restaurant received so much backlash about the change of the old logo, it finally gave in and decided to revert to the old logo. For many, the new logo represented wokeness and focused too much on diversity, equity, and inclusion (DEI). On Tuesday, the company communicated the decision to go back to the old logo, which includes the man leading a barrel.<\/p>\n
Cracker Barrel<\/a> made a statement on social media, Facebook to be specific. The statement was a thank-you message to the company’s guests for continuously sharing their voices and love for them. Cracker Barrel added in the statement that they said that thy would listen to their customers and they did. The company further added that their new logo will go away and that the “Old Timer” will remain.<\/p>\n In addition, the company added that the restaurant will always be about serving delicious food to its customers. It will also remain to be about warm welcomes and the kind of country hospitality that creates a sense of family and community. According to Cracker Barrel it is a proud American institution and that its 70,000 hardworking and dedicated employees are looking forward to welcoming the customers to their tables.<\/p>\n Conservatives voiced their outraged by Cracker Barrel’s decision to change the old logo. The design of the man leaning against a barrel was removed. The conservatives claimed that the outrage is because of much more than just the change of a logo. It is about the values and what makes someone or something American.<\/p>\n They accused the country-themed restaurant of changing its values or going “woke” when the new logo<\/a> was implemented. However, the company already confirmed that it is moving back to its old branding. The company has 43 states and is extremely popular amongst restaurant chains.<\/p>\n According to the CNBC, this was a strategy the company was busy with when it announced the change and the implementation of the new logo. It was claimed that this change was part of a strategic transformation that has been in process since 2024 to revitalise the brand.<\/p>\n As stated by the Cracker Barrel, this was an initiative that focused on refreshing the brand identity of the restaurant and making slight changes to the menu. Many other companies have met with the right-wing outrage when it comes to advertising or other business decisions. This include when Bud Light had a branded content partnership with Dylan Mulvaney, a transgender TikToker.<\/p>\n The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.” The President of the United States of America, Donald Trump, weighed in on this matter earlier on Tuesday. He wrote on his social media platform, Truth Social, that it would be best if Cracker Barrel return to the old logo.<\/a><\/p>\n After The company made the announcement about the reversal of the logo on Tuesday, Trump said on the platform: “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it.”<\/em> He also wished the company good luck in the work they are doing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Cracker Barrel, a chain restaurant, announced the change of its logo on August 18, 2025. Since then, the restaurant has received countless instances of backlash regarding this change. This countryside-themed restaurant has been in operation for many years, and only recently, there were talks about a change in the logo. This change led the conservatives […]<\/p>\n","protected":false},"author":7,"featured_media":3313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"1","parallax":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"custom","post_date_format_custom":"m\/d\/Y H:i","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-715"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":4,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":3311,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3305\/revisions\/3311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Conservative backlash of Cracker Barrel’s new logo<\/strong><\/h2>\n
Public’s view of the logo<\/strong><\/h2>\n