{"id":3505,"date":"2025-09-05T10:20:40","date_gmt":"2025-09-05T14:20:40","guid":{"rendered":"https:\/\/gcn.com\/us\/?p=3505"},"modified":"2025-09-05T10:20:31","modified_gmt":"2025-09-05T14:20:31","slug":"the-80s-are-back-old-school-fast-food-icon-stages-a-shock-comeback","status":"publish","type":"post","link":"https:\/\/gcn.com\/us\/the-80s-are-back-old-school-fast-food-icon-stages-a-shock-comeback\/","title":{"rendered":"The 80s Are Back: Old-School Fast-Food Icon Stages a Shock Comeback After Nearly Vanishing \u2014 Here\u2019s Where It\u2019s Returning First"},"content":{"rendered":"<p>The old-school Fast-food icon is back in action, and many will come back for more. Consumers are used to the current popular fast-food brands like McDonald&#8217;s and KFC. However, this old-school brand suggests that these fast foods have been an integral part of American culture for decades. Because these popular brands are so overclouded, it is difficult to remember that there was once a popular Roy Rogers.<\/p>\n<h2><strong>The story behind Roy Rogers<\/strong><\/h2>\n<p>It may seem that we are living in a different and unique era when it comes to the endless branding, social media excitement, and corporate consolidation. However, looking back at old-school fast-food chains can help remind us that, at least in America, this cycle of fast food has been ongoing for a long time. In addition, although many consumers are so focused on celebrating classic brands like McDonald&#8217;s or KFC, they should also think about those chains that have been defining fast food for generations.<\/p>\n<p>Additionally, it can be easy to forget that there were plenty of other food chains that seemed destined for immortality, only to crash and become failed restaurant chains. Unfortunately, this is the sad really for many chains and retails that has strong competition. America used to be covered in restaurant chains such as Benningan&#8217;s, Arthur Treachers, and Chi-Chi&#8217;s.<\/p>\n<p>These restaurant chains at the time seemed like the next big thing. Also, many other old-school chain people in the 80&#8217;s grew up with experienced bankruptcies. However, every once in a while, a popular chain location that has declined gets a second chance to thrive, and that is exactly what is currently happening to <a href=\"https:\/\/www.royrogersrestaurants.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Roy Rogers.<\/a><\/p>\n<h2><strong>This old-school fast-food startup&#8217;s years<\/strong><\/h2>\n<p>Although it may not be that popular fast-food chain anymore, Roy Rogers never completely went away. However, some may say that in recent years the chain has changed into a shadow of its former self. The <a href=\"https:\/\/gcn.com\/us\/forget-high-food-prices-walmart-rewards-members-get-burger-king-whoppers\/\">fast-food<\/a> restaurant was well known for its eclectic menu which included roast beef, burgers, and fried chicken.<\/p>\n<p>Roy Rogers once had about 640 locations across the country, but by the 2010s this number has been reduced by a few dozen. The restaurant was always located mostly in the Mid-Atlantic, where many young Americans might have never seen a Roy Rogers location in the wild, despite the chain&#8217;s previous ubiquity alongside highways in the &#8217;80s and &#8217;90s. In fact, these youngsters might not even know who Roy Rogers was.<\/p>\n<p>The true Roy Rogers was a massive movie star in the middle of the century. He was an actor in various family-friendly westerns, also known as &#8220;the king of the cowboys.&#8221; However, he did not start the fast-food chain that would bear his name. This creation of Roy Rogers instead was the result of a bungled acquisition of already existing chain of fast-<a href=\"https:\/\/gcn.com\/us\/costco-change-in-food-court-and-gas-stations\/\">food<\/a> restaurants.<\/p>\n<p>Despite the fact that the chain was at a peak in 1990, the fall of Roy Rogers came quickly. Since then, the chain was sold all over, up until the early 2000s when there were only around 80 locations left. In 2002 two brothers, Jim and Pete Plamondon bought the chain but had to eventually sell more of the location.<\/p>\n<h2><strong>Roy Rogers&#8217; new location<\/strong><\/h2>\n<p>However, in the mid 2010s the slow-but-steady Roy Rogers re-expansion was back on, with new locations opening around the company&#8217;s home in Maryland and Virginia. After the company reinvested in store upgrades in the early 2020s the company re-entered the Philadelphia region with a new location in Cherry Hill, NJ in 2025.<\/p>\n<p>The lines at the new location reach far out onto the street. The Plamondons have even retained many of the old-school charms of the chain. These included a large fixin&#8217;s bar which is full of toppings to tailor made meals. In addition, maybe this new generation of fans might come out to see what many old Roy Rogers fans miss so much.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The old-school Fast-food icon is back in action, and many will come back for more. Consumers are used to the current popular fast-food brands like McDonald&#8217;s and KFC. However, this old-school brand suggests that these fast foods have been an integral part of American culture for decades. Because these popular brands are so overclouded, it [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"1","parallax":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"custom","post_date_format_custom":"m\/d\/Y H:i","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-715"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":4,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"predecessor-version":[{"id":3510,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/3505\/revisions\/3510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media\/3506"}],"wp:attachment":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}