{"id":662,"date":"2025-02-01T11:14:44","date_gmt":"2025-02-01T16:14:44","guid":{"rendered":"https:\/\/gcn.com\/us\/?p=662"},"modified":"2025-01-31T12:02:35","modified_gmt":"2025-01-31T17:02:35","slug":"change-at-dollar-general","status":"publish","type":"post","link":"https:\/\/gcn.com\/us\/change-at-dollar-general\/","title":{"rendered":"Total Change in the Halls of Dollar General &#8211; Everything&#8217;s about to change, and it&#8217;s good news"},"content":{"rendered":"<p>No matter the industry, with constantly increasing <a href=\"https:\/\/gcn.com\/us\/?p=544&amp;preview=true\">inflation<\/a> rates, sales are not as high as they used to be. Retail companies have been taking varying approaches to combat this. Dollar General has a big merchandising plan to help increase sales without hurting its customer&#8217;s wallets too much. This change will enable shoppers to see new desserts, condiments, beverages, and much more in store.<\/p>\n<h2>Shelf changes at Dollar General in 2025<\/h2>\n<p>Following in the footsteps of its peers, Walmart and Amazon, the discount retail chain has announced its plans to add a selection of new private brand items. The release of this range aims to ensure shoppers still get to purchase quality and on-trend items whilst maintaining their budgets.<\/p>\n<p>&#8220;Our customers can\u2019t afford to make a mistake when shopping. They need the value that our private brands offer, but with the assurance that the products will meet or exceed their quality expectations,\u201d said Angela Martin, vice president of consumer insights and branding in a <a href=\"https:\/\/newscenter.dollargeneral.com\/news\/dollar-general-enhances-efforts-to-help-customers-stretch-budgets-in-the-new-year\/8ca0d280-9f8f-48ff-8408-3ca8adccf5dc\" rel=\"nofollow noopener\" target=\"_blank\">press release<\/a> from last week.<\/p>\n<p>Dollar General has always been the go-to discount store for consumers and this new year, its resolution is to help customers get the most value for their money. The most notable endeavor of this nature in the past was the development of their private label products because &#8220;customers don\u2019t want to feel like they are settling.\u201d<\/p>\n<h2>What&#8217;s new on the shelves?<\/h2>\n<p>Dollar General&#8217;s largest in-house brand (by measure of sales), Clover Valley, currently has an offering of over 600 products. With the new year comes new attempts to expand its inventory. The retailer&#8217;s plan for the first quarter of 2025 is to add around 100 new private brand products. Over half of these products will fall under the Clover Valley label.<\/p>\n<p>The new items that customers can expect to see soon are delightfully tasty in nature. These items include:<\/p>\n<ul>\n<li>Honey mustard<\/li>\n<li>Blue cheese and thousand island salad dressings<\/li>\n<li>Apple cinnamon fruit and grain bars<\/li>\n<li>Caramel and vanilla coffee enhancer syrups<\/li>\n<li>100% white grape peach juice<\/li>\n<li>Sugar-free breakfast syrup<\/li>\n<li>Cinnamon rolls<\/li>\n<li>Biscuits<\/li>\n<li>Eight flavors of ice cream<\/li>\n<\/ul>\n<h2>What sparked this interest in private labels?<\/h2>\n<p>Retailers like Walmart, Kroger, and Amazon have also been making effort to expand their respective store brands. Private label sales increased nearly 4%\u00a0to $271 billion\u00a0last year, per Circana data cited by the Private Label Manufacturers Association.<\/p>\n<p>3,200 private label items backed by a 100% satisfaction guarantee are sold at Dollar Tree. Smart &amp; Simple paper and cleaning products, Heartland Farms pet food and treats, and DG Health over-the-counter medications are just some of the private brands that can be found at the discount grocer.<\/p>\n<p>Other Dollar General private labels include its Studio Selection personal care products, Sweet Smiles candies, and Clover Valley\u00a0food and drinks. For the fiscal year of 2023, the company&#8217;s Clover Valley brand brought in over $2.3 billion in retail sales.<\/p>\n<p>The retailers dedication to quality without the exaggerated cost has even earned it various accolades. Most recently, the company was awarded a Progressive Grocer\u00a0Editors\u2019 Pick\u00a0for its Clover Valley\u00a0Lobster Bites.<\/p>\n<p>Dollar General was also given the Private Label Manufacturers\u2019 Association\u00a0Salute to Excellence\u00a0awards for its Clover Valley Vanilla Caramel Ice Cream Cones and TrueLiving Heavy Duty Non-Stick Aluminum Foil.<\/p>\n<p>\u201cAs shoppers seek value and quality, we continually listen to customer feedback to identify opportunity gaps,\u201d said Emily Taylor, executive vice president and chief merchandising officer. \u201cWith more than half of our customers\u2019 baskets having at least one private brand item, we are proud to make significant investments in our private brands, bringing even more on-trend products and pantry staples to shelves.\u201d<\/p>\n<p>Dollar General is not alone in its attempts to attract new customers. Retailers throughout the industry are putting new initiatives in motion in order to increase sales whilst pleasing the customer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter the industry, with constantly increasing inflation rates, sales are not as high as they used to be. Retail companies have been taking varying approaches to combat this. Dollar General has a big merchandising plan to help increase sales without hurting its customer&#8217;s wallets too much. This change will enable shoppers to see new [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"1","parallax":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"custom","post_date_format_custom":"m\/d\/Y H:i","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-715"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[4],"tags":[33],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-retailers","tag-dollar-general"],"_links":{"self":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":0,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/posts\/662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media\/663"}],"wp:attachment":[{"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/categories?post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcn.com\/us\/wp-json\/wp\/v2\/tags?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}