Author Archive

Ben Cathers

Ben Cathers is the global principal solutions consultant at Hootsuite.
State & Local

How agencies can leverage social media to build trust with constituents

By engaging authentically and meaningfully with constituents over social media, agencies can vastly improve trust and strengthen constituent relationships.

Cybersecurity

Protect your agency from security risks on social media

The consequences of a government-managed social media account falling into the wrong hands can have far-reaching impacts both for government and citizens.

3 ways to inspire citizen engagement with social media

Creating authentic content, snackable videos and a consistent presence will help agencies boost engagement and get the most out of their social media investment.