New York City's Public Engagement Unit (PEU) aims to proactively help New Yorkers in crisis by connecting them with key city services. This work proved to be more important than ever when COVID-19 hit, but the unit faced a big challenge as the crisis surrounding the pandemic grew: How do you take proactive outreach with a personal touch and implement it virtually, at scale, in a city of nearly 9 million people?
The solution, as it turns out, was peer-to-peer texting. Download this case study now to learn more.
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