Changing the name of a brand offers a lot of advantages that many people do not know about. The truth is, when a brand gives its product an unfamiliar name, it takes time before its loyal customers get used to it. Just like in the automobile industry, people are more familiar with the name Tiguan than most other newly released cars. Volkswagen, recently, has adopted this style, and in this article, we will explore the new changes the company is planning to make.
Volkswagen wants to rename its SUV ID.4 to ID. Tiguan
Volkswagen is planning to rename one of its electric SUVs, ID.4. Rather than just giving it a simple number, they want to change its name to ID. Tiguan. This is part of a plan to give their electric cars more familiar names, just like the ID.2. This name change will, however, become official when they release an updated version of the electric SUV.
The moniker indicates the relationship between the company and its popular gasoline-powered Tiguan. The goal of the change is to make the electric cars feel more recognisable to customers. By using “Tiguan,” Volkswagen shows that the electric car is just another trusted model with a more advanced engine.
What’s the purpose of changing the SUV’s name to Tiguan?
The name “Tiguan” is a reputable one in the automobile industry, and customers see it as a part of a reliable family of vehicles. Therefore, by switching the SUV’s name from ID.4 to ID. Tiguan, Volkswagen is improving the reputation of the car in the market. The plan is to let buyers see this electric car not as a separate version but as a more upgraded version of a car they already know. With this familiar name, this car will not sound like new, strange technology, but rather like a model people are already familiar with.
One huge advantage this offers is marketability and customer adaptation. It takes a lot of money and time to build a new brand identity for the ID.4. But by calling the car Tiguan, it offers the car more advantages than it would get from going the length of building a new identity. Buyers’ decisions become much more streamlined because the name signals that the car offers the same quality as the conventional Tiguan. Therefore, by tapping into this stream of loyal customers, sales are increased and more money is made.
This strategy of changing names isn’t new in the automobile industry
Volkswagen’s decision to change the name of ID.4 to ID. Tiguan won’t be the first scenario in the automobile industry. There have been many cases in the past where companies have changed the name of their vehicles. Recent examples are cars like Mercedes-Benz and Audi, which changed the names of their electric cars. They realized that the new names were confusing their customers. But after adopting familiar ones, they were able to convince the public and make good sales, similar to this novel partnership between Ford and Renault in Europe.
The Volkswagen ID.4 and Tiguan are two different vehicles
Normally, the ID.4 and the traditional Tiguan are two completely different vehicles. The ID.4 is an electric SUV that runs primarily on battery power. On the other hand, the traditional Tiguan is a vehicle that is powered by gasoline. However, the new ID. Tiguan will not be powered by gasoline; it remains an electric car.
The ID.4 was given the name Tiguan because of how the public perceives the brand. In addition to the name, the exterior designs of the Tiguan will also be adopted, with major electrical upgrades, just like this amazing all-electric HiLux from Toyota debuting in 2026. The car will be launched in the latter part of the year and will be released first in the United States.
