Alpine is a newcomer or novice luxury car brand that has amassed a respectable customer base by presenting a diverse portfolio of cars. Following the commencement of 2026, multiple companies are already planning strategies through which they can improve upon the previous year. The automotive world was filled with excitement upon learning that Alpine recently opened order books for the 390 electric SUV ahead of its first deliveries in Q1 of 2026.
Analyzing the Alpine automobile company and its current position in the market
When a corporation is lesser known compared to its rivals, it faces a significant struggle to sell or market any of its products. This is the case for Alpine, which is in the field of corporations such as McLaren, Mercedes-Benz, and Ferrari, but fails to gain as much traction as they do.
Alpine is considered a lightweight, high-performance sports car manufactured by Automobiles Alpine, which, importantly, is under Renault. Historically, the brand has prioritized things like agile handling and aesthetic design, but is increasingly transitioning towards a fully electric future with new models in the works.
Some of the reasons why Alpine is not as iconic or recognizable as fellow competitors are that it underperforms in the F1, where its cars are designed, it has endured imbalanced management, and a lack of identity, reiterated by its sudden movement towards the electric vehicle space.
Car enthusiasts are split in the middle regarding the corporation’s latest car, with some believing that it is a panic reaction to it having the worst season in recent years in the F1, whilst others believe the sudden pivot is something that can positively impact its progress.
Introducing the A390 electric SUV: An assessment of Alpine’s change of strategy
As the EV market seemingly sees no limitations at the moment, many corporations are viewing it as a viable option. Alpine believes itself to have an advantage because of its background in performance perfection, which can be built upon when manufacturing the electric SUV. The A290 already made a massive impact, claiming multiple awards, which was a huge encouragement for Alpine to build on that success and develop another masterpiece. All in all, the vision of the A390 is to amalgamate the corporation’s racing background and daily usefulness, which is an intriguing project to many car lovers.
What do we know so far regarding Alpine’s upcoming electric car?
Some companies elect to play their cards close to the chest. In contrast, others reveal their plans openly before the release, and Alpine has opted for the latter strategy because order books are already open. The car will be offered in three trim levels, which are as follows: the high spec limited Premiere Edition, the GT, and the flagship GTS. This is yet another great strategy by Alpine because it gives its customers a wide range of options to choose from. The car has an 89kWh battery that is capable of generating about 345 miles WLTP range and supports about 190Kw DC rapid charging, making it perfect for long-distance driving.
Understanding the market value and rumoured price of the A390
When a company opens order books for its upcoming car, it must clarify the price and expectations from the get-go. This is something that Mini nailed when it opened preorders for the Convertible. According to reports, the A390 will cost approximately US$82,488.21 OTR, which guarantees customers good value for money.
Alpine’s latest car, the A390, coming in early 2026, enjoys a well-thought-out release because it is most likely to become one of the earliest and most profitable cars in 2026. The preorder option is tempting for Alpine’s core customers who are looking forward to and do not want to miss out on the newest A390. Alpine’s main aim is to capitalize on the documented success of its first electric SUV and proceed to compete against other corporations.
