Rumors suggest that Apple is planning one of the most anticipated projects for fans of the brand: smart glasses powered by artificial intelligence. The brand, which has already invested in headset launches — such as the Vision Pro — has apparently decided to produce a lighter, simpler product with more everyday use. This new strategy may arrive at a time when sales of smart glasses are growing rapidly around the world, mainly due to a major competitor, Meta. There is still no confirmed concrete information, only rumors, but the signs of development seem closer than ever.
The perfect time for Apple to enter the market
The smart glasses market has moved beyond experimentation and has become a target for brands. Ray-Ban glasses from Meta and Google’s Android XR model, for example, have shown that consumers want something more practical than a headset, yet still intelligent, in a common everyday accessory. Apple, with this perspective, sees a good opportunity, as competing brands are testing the rapidly evolving segment.
Apple’s history shows that the company often enters some markets late, but this usually transforms the category when the company arrives on the scene. This happened with smartphones, tablets, and smartwatches. There is an expectation that the same cycle will happen with the possible launch of smart glasses.
The advancement of AI technology is also one of the company’s market interests. Meta and Google already use Llama and Gemini, but Apple is still preparing its own AI models. This further reinforces the idea that the company wants to differentiate itself from others, offering a more fluid experience, less dependent on external services, and focused on privacy, which is still a sensitive point for those who use a camera on their face.
The chip, AI, and the plan to transform daily use
One of Apple’s potential bets is the development of its own chip. Behind the scenes at the company, there are rumors about the “N401,” which would be a processor designed exclusively for smart glasses, aiming for energy efficiency and the ability to run AI all day. If it is actually launched, this chip should enter large-scale production only between 2026 and 2027, according to sources linked to TSMC.
Speaking of Apple’s artificial intelligence, rumors suggest the company is working on a system called “Visual Intelligence.” Its purpose is to allow glasses to understand and interpret the environment the user is viewing, thus delivering real-time information.
What Apple learned from the Vision Pro
Despite being an important technical milestone for the company, the Vision Pro wasn’t commercially successful. Its price was too high, and its limited utility restricted its reach. The product taught Apple that consumers want technology that fits better into their routines and therefore shouldn’t require time, space, or a specific purpose for its use. Smartglasses are now a simpler, lighter, more discreet option geared towards daily tasks.
What can we expect from the launch of Apple’s smart glasses?
Although there are still no official confirmations about its launch and it’s only a rumor, Apple’s smart glasses have great potential and could represent a new phase for wearable devices. After the launch of the Vision Pro, the company wants to invest in something simpler, lighter, and closer to what the user really wants.
This market is growing rapidly, AI technology is evolving every day, and rumors indicate that if the launch happens in 2026, it will mark the beginning of a whole new category for Apple consumers. The brand understands that this may be the decisive moment to enter this category, and seems determined to lead this segment. Now we just have to wait and see if the launch actually happens and how the public will adapt to a product that will make our daily lives more digital.
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