China has once again expressed its firm intention to have a long reign as the leading country when it comes to EV manufacturing. At the moment, China’s strategy to flood different markets appears to be working perfectly as it is dominating global manufacturing with over 70% of the world’s output driven by brands like Avatr and Nevo. Changan recently announced that it will produce Avatr and Nevo in Europe within the next two years.
Reviewing Changan Automobile’s position in the manufacturing industry
Changan Automobile is widely regarded as one of China’s leading four automakers, with its date of origin as early as 1862. Although the corporation is not easily recognized in the mainstream, it has participated in joint projects with companies like Ford and Mazda. The reason why Changan has thrived for multiple decades is because of its ability to adapt to the demands of the market. Recently, the Chinese powerhouse has increasingly taken on EV manufacturing, just as the market is shifting towards EVs, and China possesses the resources to dominate. From the 2010s until now, Changan has launched sub-brands such as Deepal, Avatr, and Uni, which are all EV-centered. The corporation is already present in over 75 countries and is planning to flood Europe within the coming two years.
Understanding the tactical planning behind entering the European market
According to multiple reports, Changan is planning a multi-brand strategy rather than a one-model export as it aims to cater to different demands. As such, both Avatr and Nevo will serve other customers. For instance, the Avatr brand primarily prioritizes premium electric vehicles, meaning it is set to serve the high-income European population, considering the expensive pricing of the premium cars. On the other hand, Nevo is much more flexible in its approach, manufacturing a wide range of vehicles such as smaller passenger cars, vans, and SUVs. Nevo will therefore serve more people as its portfolio will include different options.
The EV market has reached the highest level of saturation, causing many major companies to explore strategies to make their vehicles more affordable. For instance, Tesla recently announced a budget-friendly Model 3 for the European market after realizing that its premium options are not cheap to the broad market. As such, Changan has perfectly executed its strategy by immediately producing two different brands that intend to serve virtually everybody.
Analyzing the progress that Changan has made before producing Avatr and Nevo
Chinese companies notoriously plot their projects and take measured risks in their investments. Thus, it is not overly surprising that Changan had already started selling EVs in Europe during the early stages of 2025, particularly under the Deepal brand. After evaluating the success of that, now Changan intends to open more than 1000 sales and service outlets all over Europe.
Assessing the ramifications of Chinese companies entering the European market
Zeekr recently rolled out three models of EVs in Germany with the intention of further expanding within Europe. Chinese corporations are making a united effort to establish dominance in the EV space just as competition is at its peak. The significant advantage that the Asian powerhouse has over American and European companies is that it offers a variety of vehicles rather than the high-end ones. Simply put, China aims to make EVs accessible to most people rather than just the wealthy individuals. The onus is now on European corporations to strategize and manufacture vehicles that will serve their audiences.
The EV industry is at a point where whoever is willing to pursue more ambitious projects and invest in them is destined to achieve success. China has fully committed, as seen through Changan, which is even planning to build manufacturing capacity in Europe in order to eliminate import tariffs. Changan has shown that there is no limitation for China, which intends to push every boundary if it means serving the customers.
