Hyundai Translead has added Range Zero Emissions to its authorized commercial vehicle dealer network, giving fleets in Washington state and the broader Pacific Northwest direct access to sales, service, and aftermarket support for the Hyundai XCIENT Fuel Cell truck for the first time.
What the deal covers
Range Zero Emissions announced on August 25 a strategic company transformation that includes the acquisition of Ethero Truck & Energy’s West Coast operations, the consolidation of Ziegler Truck Group’s zero-emissions business under the Range Zero Emissions brand, and a new commercial vehicle partnership with Hyundai Translead.
The three moves were announced together and are intended to be read as a single market repositioning.
Through its Fife, Washington flagship showroom and service center, Range will primarily support XCIENT Fuel Cell customers throughout Washington, with additional opportunities across the broader Pacific Northwest region.
Range Zero Emissions describes itself as the nation’s largest multi-OEM commercial EV distribution platform, helping fleets transition to zero-emissions transportation by bringing vehicles, infrastructure, financing, incentive expertise, service, and support together under one roof.
Why the network expansion matters for fleets
The strategic developments allow Range to expand its presence on the West Coast, giving the company full coverage of the largest medium-heavy duty commercial EV market in North America.
Range Zero Emissions CEO Johannes Ariens highlighted that commercial EV sales are under one percent of the overall commercial vehicle market, attributing the issue to a fragmented legacy distribution model rather than to product availability.
OEMs have traditionally resisted the multi-OEM business model as it relates to internal combustion vehicle sales, but with the commercial EV fleet industry continuing to face bottlenecks and barriers to adoption, new dealership models must be implemented. The multi-OEM approach, handling several manufacturers under one roof, is Range’s answer to the scale problem facing single-brand commercial EV dealerships.
XCIENT’s footprint in North America
Hyundai Translead announced the addition of Range Zero Emissions to its authorized commercial vehicle dealer network, expanding customer access to Hyundai Motor’s XCIENT Fuel Cell truck and further strengthening its commitment to advancing hydrogen mobility in North America. Headquartered in San Diego and wholly owned by Hyundai Motor Company, Hyundai Translead is the exclusive distributor of Hyundai’s XCIENT Fuel Cell trucks in North America. The XCIENT is a Class 8 hydrogen fuel cell truck.
The Range appointment further advances Hyundai Translead’s commitment to building a network of knowledgeable partners, and follows the company’s recent XCIENT Fuel Cell truck expansion efforts in California.
Earlier this summer, Hyundai Translead signed Tom’s Truck Center in Southern California as an authorized dealer, to support the sales, service, and ongoing deployment of the XCIENT Fuel Cell truck. Tom’s Truck Center opened a dedicated service bay at its Santa Fe Springs location, designed specifically for fuel cell trucks and equipped with the appropriate technology required for hydrogen-powered commercial vehicles.
The Pacific Northwest addition extends that California-anchored network northward along the coast, positioning Hyundai Translead to serve freight operators running routes across multiple western states from a single distribution chain.
Context: commercial fleet sales in 2026
Reported commercial fleet sales totaled 579,438 units through August. Sales increased 9.1 percent during the first quarter before growth moderated to 4.7 percent in the second quarter.
Zero-emission commercial trucks remain a small fraction of that total, a reality Range Zero Emissions is explicitly trying to change. The company’s expanded footprint is intended to address a fragmented commercial EV distribution market in which vehicle sales, infrastructure, and service are often handled through separate networks.
Commercial fleet sales continue to drive the largest growth among the commercial, rental, and government fleet segments in 2026, with comparable sales through August up by 35,225 vehicles from the same period last year. Hydrogen and battery-electric suppliers are racing to ensure distribution infrastructure keeps pace with demand.
Broader fleet electrification trends, including Ford’s supply-chain pressures and the surge of off-lease electric vehicles entering the used commercial market, are adding further incentive for fleet operators to lock in zero-emission service support before the pace of model availability outstrips the dealer network’s ability to maintain them.
