Nokia has announced a shift in its global strategy, marking a new beginning for the company in the race for artificial intelligence. Data centers are advancing, leading to increased demand for connectivity in the technology market; Nokia’s plan is to take the lead in this technological area. The company highlights its past role in revolutionizing communication with early mobile devices; now, it seeks to establish a new strategy focused on the integration of networks and AI.
Nokia plans to adopt a strategy for the AI ​​era
This new strategy prioritizes repositioning the company, especially in light of the rapid advancement of artificial intelligence technologies. The company aims to simplify its operations, focusing its efforts where it believes it has the greatest capacity to lead the market. Justin Hotard, Nokia’s CEO, reinforced the idea that the company was responsible for connecting people in the past, and now intends to “connect intelligence.” The company made it clear that its focus is on meeting the growing need for smarter and more resilient networks.
For this new phase, the company has new financial goals and has already demonstrated its desire to generate billions in profit over the next three years. The company’s old plans have been replaced because it wants to focus on its growth and transformation in the AI ​​market. This change was made to keep up with the trends that are transforming the technology sector, following the emergence of new artificial intelligence infrastructure models.
As part of its new strategy, Nokia has divided its plan into five parts: accelerating AI and cloud performance; leading the next era of mobile connectivity; co-innovating with partners; and focusing capital where it can differentiate itself and ensure sustainable returns. These five phases demonstrate the company’s desire to be more competitive in this new technology and AI scenario.
Deep reorganization: Nokia reorganizes into two segments for a new cycle
One of the central points of this change for the company is its reorganization into two segments: Network Infrastructure and Mobile Infrastructure. This was a way for the company to make its operation clearer, more direct, and more connected to the real needs of its customers. This change will take effect on January 1, 2026, and may affect some services and internal units.
The Network Infrastructure segment is led by David Heard; the idea is that this area will be the company’s growth engine, focused on optical, IP, and fixed networks. This segment is already seen as fundamental to the company’s global advancement in the AI ​​market, as data centers depend on a stronger and more efficient infrastructure. Nokia is betting that this arm will be one of the drivers of the AI ​​market.
Internal changes and creation of new units
This Nokia reorganization also brought changes to the executive team, with the presence of new leaders responsible for bringing customers closer to the brand and aligning operations. Another segment was also created, called Portfolio Businesses, which will be responsible for bringing together units that are considered non-essential to the company’s main strategy, but still have value and opportunities and will be evaluated until 2026.
What can we expect from this new Nokia launch?
This transformation for Nokia’s business represents a decisive move by the company, the most important in recent years. With the reorganization of its operations and a focus on developing AI-driven networks, the company will align itself with the new pace of the technology sector.
Nokia’s strategy is to regain prominence in a new, constantly changing market focused on AI. Nokia’s future in this new sector depends on how well this strategy is executed and its ability to prove it can lead this new phase. For Nokia’s customers, partners, and investors, there is optimism in observing how the company’s business will change and whether it will yield concrete results.
