GCN LAB IMPRESSIONS

3 reasons Google+ is a minus

Editor's note: This article was updated Aug., 1, 2011 to correct the number of Facebook users.

With everything else happening over the past week, it was little noticed that traffic on the newly-launched-but-still-in-beta Google+ social networking site fell in its second week. Is this a failure of Google to present a site significantly different from Facebook, or simply an indication that the world is getting a bit tired of social networking?

I can’t help but think there is some segment of people within government that hope that Google fails, not because of any animosity toward the company but simply because they can’t stand the idea of learning the pitfalls of yet another online tool. After all, federal agencies and individuals are finally getting the hang of how to use and not use Facebook and Twitter.

To be fair, if this were any other company besides Google, the drop-off in users would not be very significant. In its first week, Google+ hosted 1.86 million visitors. This week, it was down to 1.76 million. I think most government agencies, or any website for that matter, would be overjoyed at seeing 1.76 million online visitors in a single week. But this is disappointing for Google because they expect to light a match and catch the world on fire every time.

So why isn’t Google+ catching on? It comes down to three main reasons.

1. How many winners can you have?

Google+ is competing in a race that Facebook has already won. And you need a pretty fast car to win when your competition has already crossed the finish line.

Facebook is closing in on a billion users, currently with 750 million. Think about that a moment. Have three-quarters of billion people ever watched the same movie, read the same book or listened to the same song? Perhaps a few things have achieved that number, but not as quickly as Facebook did. It took McDonald's decades to serve that many burgers.

It’s true that shifts in online user populations have happened before, say, from MySpace to Facebook or from Ulitma Online to World of Warcraft, but never really in huge numbers unless the original company went under, made some incredibly infamous mistake, or simply let technology outpace it.

Even though some users complain about how Facebook handles certain tasks, that hardly amounts to a groundswell of negativity. The complaints aren’t even very hot as tempers go.

2. What’s new about it?

Google+ is not significantly different from Facebook. It arguably has a better interface and I like how it does its friend circles. You can set up the same type of groups within Facebook, but it’s more difficult than it needs to be, and even then it’s less functional. 

But Google+ has no killer application. There is no “gotta have” function that can be found only with Google+. One thing that makes Facebook so popular is that the interface is simple enough that anyone can use it, from grandmothers to grandkids. And it works well, so Google is going to have a tough time getting people to learn a new interface so they can do the same thing at a different URL. 

I’m not even going to get into the privacy concerns some people have brought up with Google+, other than to say it’s a black mark they don’t really need right now. However, remember that Google+ is still in beta, so there is time to change anything the company wants for the better.

3. Have we reached our limit?

Finally, I do think there is a sort of global fatigue growing with social networking. When I got my invite to Google+ from a friend, I actually cringed. I know I should have been happy, getting invited into the beta, but my reaction was, basically, “Not another social networking tool!”

I ignored it for as long as I could. Junk like Facebook takes up too much of my time as it is — and I’m probably a light user compared with a lot of people. I doubt too many people want to spend even more time uploading pictures of their cats or getting contacted by “friends” they knew in high school.

A good business model is always to identify a need and then meet that need for a profit. I just don’t think there is much of a need for Google+. The company could still prove me wrong; Google has a stunning record of success. 

But in this case, I wonder if the emperor really has no clothes. If anyone can get a picture of that, be sure to upload the photo to Facebook and tweet it to all your friends.

Reader Comments

Wed, Aug 3, 2011

Navy eyes Google+ as outreach tool to reach sailors and their families. http://www.usatoday.com/tech/news/2011-08-01-google-plus-navy_n.htm Military families are already using Hangouts for instant video chat to communicate and collaborate together.

Wed, Aug 3, 2011

Google Inc's new social network has attracted 25 million users, making it the fastest website to reach that audience size, according to data released on Tuesday by comScore. http://in.reuters.com/article/2011/08/03/idINIndia-58589020110803 By the way, if you recall, Google Maps site visits went slightly down after its launch too. Then more and more relevant user features were added based on feedback. Care to guess what is the most used mapping application in the world today?

Wed, Aug 3, 2011

12 Most Enchanting Features of Google+ http://12most.com/2011/08/01/12-enchanting-features-google/

Mon, Aug 1, 2011 Dave Washington DC

I am afraid I disagree with your assessment given the amount of personal data Facebook has already sold on me. From a government security view Facebook should be banned, not just for their security breeches/ lack of security but for the harvested data that they expose which makes them ideal for foreign interests to plan infiltrations. With Facebook there is no CI / Invasion of privacy issue as long as they make a profit! Google has done an excellent job in guarding its members private information making G+ a much better route to go.

Mon, Aug 1, 2011 Shawn Dreelin Richmond, VA

Judging from the comments, you can clearly see one reason the visits has gone down. People came and didn't figure out how to use Google+. Once you figure out how to use it, it's awesome. I say this and I'm an avid Twitter, Facebook and Linkedin user, but I welcome another, and dare I say better, form of social media. For instance there is the complaint of privacy, you can send messages to just a group you build or even one person if you wish and not have the whole world see it. You can even make it so the person or group you send it to cannot re-share it or even comment on it if you wish. You also missed some of the cooler features like hangouts, sparks and huddles. Also Google suspended the accounts of people not using their real names, but that did not delete access to mail, apps and other services. Google states that right in their TOS. I enjoy the fact that I'm dealing with real people....just like I would in the real world which is Google's point behind the site. It makes you more accountable to what you are posting. We all know that we act differently online vs. off and I think G+ has the potential to bring the two closer together. I don't think it will unseat Facebook anytime soon, but it is a different social media taking parts of the best of other social media and combining them. I think that it will get better as it integrates with other Google products and maybe other social networks. My advice to those who came and went is to look into how to use it properly and read some of the great tips online from various users (Pete Cashmore and Robert Scoble come to mind as people to follow just for the tips alone). Heck, search for me and follow me if you want some tips that I pass along.

Show All Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above