American Honda sold 133,996 vehicles in August 2026, pushing its year-to-date US total to 1,027,465 units, 3.5 percent above the same period in 2025.
The automaker reached the million-unit threshold one month earlier than it did last year, making it one of the few monthly-reporting brands to grow volume at a time when several major rivals posted declines.
Hybrid lineup sets new August record
According to the official Honda sales release, Honda-brand hybrid sales reached an August record of 36,776 units, up 9.2 percent year to date, led by higher Accord Hybrid and CR-V Hybrid deliveries.
That hybrid strength is proving to be a consistent differentiator for the brand in the current market.
Honda passenger car sales maintained strong momentum, up 10.1 percent in August at 41,056 units, marking the best August for the Accord since 2020 with 18,691 deliveries, while the Civic surpassed 20,000 units for the sixth consecutive month.
The Prelude also posted its best month since its return to the lineup.
The CR-V continued its reign as the number-one SUV in America in 2026, reaching August sales of more than 37,000 units, up 10.2 percent for the month and up 8.3 percent year to date, on pace for its third straight record year.
The CR-V’s year-to-date tally makes it the best-selling SUV among monthly-reporting brands at 302,056 through August.
Acura posts broad gains, MDX surges
Acura sales increased 6.5 percent in August, with 11,822 deliveries for the month and 4.4 percent growth year to date, driven by strong sales of gateway models and the MDX.
The MDX led with a 66.3 percent jump in deliveries, while ADX sales grew 17.4 percent from August 2025. The Integra five-door liftback sedan also climbed 20.5 percent from the same month a year ago.
Honda light truck sales topped 81,118 units, with Passport sales up 16 percent for the month, setting a new August record and its second-best month of all time.
The Pilot averaged more than 10,000 units per month this year, while the Odyssey maintained its strong minivan-segment pace at 6,945 units in August.
Honda gains as wider market softens
US new-vehicle sales, strictly by the numbers, lost some momentum in August, though an unusual calendar and last year’s rush to purchase electric vehicles made the decline appear worse than the underlying market conditions warranted.
GlobalData preliminarily estimated that US light-vehicle sales fell 5.6 percent from August 2025 to approximately 1.4 million cars and trucks.
August 2025 volumes were boosted by buyers accelerating EV purchases ahead of the expiration of federal consumer EV subsidies, and the Labor Day holiday weekend fell into the August sales reporting month last year versus September this year, making the year-over-year comparison particularly steep.
Among automakers that continue to report monthly results, Honda, Kia and Subaru posted modest gains, while Toyota, Ford, Hyundai and Mazda moved backward.
Through August, Ford Motor Company sits second among manufacturers at 1,347,147 sales, down 9.8 percent for the year. The Ford F-Series remains America’s best-selling vehicle line at 494,060 units year to date, though that total is down 10.9 percent year over year.
Honda’s hybrid-led momentum comes as the broader industry wrestles with affordability headwinds. The rapid growth of the used EV market signals that consumers are hunting for value across all powertrain types, and Honda’s push into competitively priced hybrids appears well-timed.
The automaker’s CR-V already ships with electrified options across its lineup, a product strategy that is clearly paying off in monthly transaction counts.
One area of planned contraction is the Prologue electric SUV, where Honda sold only 1,788 units in August compared with 9,347 a year earlier. Because Prologue production will end after the 2026 model year, the decline was anticipated.
Honda’s hybrid-first approach, anchored by the CR-V Hybrid and Accord Hybrid, is positioning the brand to absorb that volume loss without overall damage to its sales trajectory.
