One of the largest technology events, the IFA, took place in Berlin. The country is transforming itself into a true stage for the future of technology with one of the largest electronics fairs in the world. The 2025 edition did not disappoint: new products ranged from laptops with rotating screens to robots equipped with artificial intelligence. These innovations caught the attention of journalists and attendees at the event, which is known for anticipating trends that, months later, reach stores and our daily lives. Learn more.
Reinventing everyday devices
The biggest highlights of IFA 2025 are gadgets that transform ordinary objects into smart, technological solutions. Simple work tools, such as notebooks, have taken on a new role at the fair, with some models featuring 360-degree rotating screens, allowing users to switch between laptops, tablets, and even presentation stations. These versions are more practical and modern, with a technological design increasingly adapted to the user’s flexibility.
More than just utility
One of the concerns of the launches at the fair was to propose new ways for technologies to interact. An example of this is the advancement of headphones, which can now monitor heart rate and stress levels. The technology fair’s commitment is to offer more than just entertainment, and to bring visibility to launches that transform technology into an ally for health and well-being.
Companies’ priority is to launch and showcase products that are already prepared to work in connected ecosystems. We see examples of this in smart homes, productivity apps, and more. This movement is already a trend in the technology market, moving from being an accessory to becoming a central part of modern life. Amidst the excitement surrounding these new developments in the world of technology, a concern arises: the challenge of adaptation. This is because not everyone may be ready to embrace this technology and the changes it brings so quickly.
Robots and artificial intelligence in everyday life
One of the most eye-catching launches was the intelligent robots, sparking curiosity among attendees at the fair. These robots are more than just industrial machines; they are personal assistants, capable of performing tasks such as cooking, organizing schedules, and even entertaining children.
These robots have more facial expressions and more human-like responses, and this has generated much debate. Some experts see these innovations as a way to optimize daily tasks, but others question whether society is ready to live with increasingly “human” machines. This raises ethical concerns about the dependency these systems can cause, affecting social skills, or even exacerbating technological inequality.
The audience’s enthusiasm for the launch was evident. These robots interacted naturally with voice, in addition to their motion sensors. The robots were so successful at the fair that they were treated like celebrities by the public, showing that the line between technology and human coexistence has never been so blurred.
Trends that point to the future
Technology analysts and scholars indicate that IFA 2025 will be an important driver for the emergence of trends in the field, which may even guide product launches in the next decade. Projects involving sustainability, for example, were highlighted in several devices, which invested in recyclable materials and low energy consumption. Innovation and environmental responsibility will be the strong points of future launches.
The Berlin event made a point of showcasing how technology can transform human experiences, from laptops with rotating screens to AI robots and other launches. IFA 2025 provided an important preview of what the near future will look like. Going beyond passing trends, the projects presented point to concrete changes in the world and how we relate to it. This reality is not far off, but is being shaped, piece by piece, at technology fairs like IFA.