For technology fans, specifically Apple products, IFA 2025 held in Berlin, showcased a series of PITAKA products that emphasize design and offer protection for the company’s latest releases. The brand launched its new line of iPhone 17 cases made from aramid fiber, a material known for its lightness and durability, and unveiled a technology that introduces a new way for humans to interact with their devices.
Aramid fiber: lightness with high-level strength
PITAKA’s new cases are made from an aerospace-grade aramid fiber, commonly used in applications requiring extreme durability. In addition to the well-known material, a new feature is the Fusion Weave – LightRipple process, which organizes the fibers with great precision, creating a unique and sophisticated geometric pattern. The final product is a beautifully designed case that remains ultralight, scratch-resistant, and designed to withstand heavy use without losing its shape or wear.
Another point worth highlighting is the commitment to sustainable materials. The packaging is made with eco-friendly and recyclable materials, which attracts the attention of a growing range of consumers concerned about reducing the environmental impact of their everyday products.
PitaTap™: technology that combines practicality and style
In addition to the aramid fiber that adds a touch of robustness, the cases also feature a technology called PitaTap™, which is being applied for the first time in a camera control button on the iPhone 17. This capacitive button is integrated nearly invisibly into the case, designed to optimize the user experience. It allows you to activate quick functions, such as opening the camera, with just a tap or swipe.
Despite what you might expect, it’s worth noting that this feature doesn’t alter the case’s thickness or compromise its tactile feel. In fact, quite the opposite happens: it maintains PITAKA’s signature texture and adds an extra layer of practicality. It’s a solution designed to simplify the experience for those who constantly use the device, offering an alternative that truly simplifies everyday tasks without sacrificing style or comfort.
Recognition and impact in the global market
The launches were so impressive and made such a positive impression that PITAKA received two Innovation Awards at IFA 2025, repositioning and reinforcing the company’s ability to remain a leader in the premium technology device accessories sector. The brand’s Berlin booth was a huge success, attracting many visitors engaged with the technology world, who had the opportunity to experience the new product’s capabilities for the first time.
With the accelerated technological development of various devices, the need to innovate and develop accessories that keep pace and maintain public interest, as well as adapt to the new trends and needs presented by each new launch, becomes increasingly important for accessory companies to remain relevant. And this is what PITAKA has successfully done, offering useful and elegant solutions and increasingly gaining ground by connecting with different audiences, from those seeking protection to those seeking identity in design or more sustainable solutions.
An alternative that mixes design and everyday life
The brand delivers a product that speaks not only to tech enthusiasts but also to anyone who values practicality and elegance in their devices. That is, it also covers a large-scale population, since the cell phone is present in the lives of people all over the world from different classes and genders who can identify with the new product.
With its new line of aramid fiber cases and PitaTap™ technology, PITAKA has demonstrated its ability to keep pace with the advancements introduced in the new iPhone 17 and expand the device’s usability. The new products feature innovative solutions that are both lightweight and durable, while also offering practical usability, delivering what many consumers expect: products that simplify their daily lives without sacrificing style.