At the India Mobile Congress 2025, which brought together major technology brands with a specific focus on mobile, Samsung focused on specifying how its products are interconnected with Artificial Intelligence, demonstrating how AI can impact and transform the way people live their daily lives, learn, and interact with each other. The company brought its “AI for All” vision to the event, reinforcing the role of innovation as a tool for inclusion, which perfectly aligned with the event’s theme, “Innovate to Transform.”
Samsung showcases immersive AI experiences connecting innovation with everyday life
At Samsung’s booth, visitors had the opportunity to learn about solutions that combine advanced technology and everyday experiences. The space was divided into five immersive areas, showcasing everything from Galaxy devices equipped with AI tools to more complex advanced connectivity solutions for smart cities.
Among the company’s various products on display, the Galaxy AI Zone highlighted features like Live Translate, Note Assist, and Circle to Search, available on models like the Galaxy S25 Ultra and Galaxy Z Fold7. Meanwhile, the Command Center Zone showcased AI-powered urban management systems, enhanced by Samsung Knox security. Another notable highlight was the SmartThings Zone, which focused on showcasing efficient home automation solutions.
“India Mobile Congress is a celebration of innovation and the power of technology to transform lives. At Samsung, we share this spirit deeply. Our vision of ‘AI for All’ reflects our belief that artificial intelligence should empower every individual, business, and community across India,” said JB Park, President and CEO of Samsung South Asia.
Samsung’s AI initiatives seek inclusion, education, and technological sustainability
In addition to showcasing its products and the technological advances they bring, the company has focused heavily on linking these product presentations to a sustainable future. The SmartThings app connects appliances, televisions, and smartphones, creating a smart network that works collaboratively with the user. The main goal is to make homes, schools, and cities more efficient and conscious in terms of consumption and environmental impact.
From classrooms to networks: how Samsung’s AI aims to empower India’s future
One of the most talked-about highlights of the fair was the AI for Education zone, where the company showcased how its tablets and digital learning platforms can support students and teachers in both urban and rural areas. The proposal demonstrates Samsung’s efforts to democratize the use of its technologies as much as possible and also highlights the company’s commitment to digital training, helping to shape a generation better prepared for the challenges of the market.
Finally, when it comes to connectivity, the Samsung Network Zone impressively showcased advanced 5G solutions and intelligent AI-based network systems that promise faster, more efficient, and significantly more stable performance — a forward-looking step toward strengthening and advancing India’s rapidly evolving digital infrastructure and technological landscape overall.
Technology that inspires and brings together: Samsung’s vision for the future of AI
Through initiatives centered on education, sustainability, and connectivity, the brand reinforces its position as a key partner in India’s technological evolution — a powerful example of how to turn this vision into reality in a nation that continually strives to balance innovation, opportunity, and social inclusion.
With its participation in the event, Samsung’s objective — and we must say it was a goal well achieved — was to convey its vision that artificial intelligence should not be a privilege for the few, but rather a tool that everyone has democratic access to. Beyond the issue of accessibility, the company also emphasizes that technology in general should act as a solution that reduces inequalities and advances society, creating new opportunities for study and work and, consequently, improving people’s quality of life.