Samsung has finally confirmed a new launch, after months of speculation and rumors about what it might be: on October 21st, the world will see its first extended reality (XR) headset, which will run on Android. The launch will take place at the Worlds Wide Open event, which promises to showcase “Project Moohan” — the device that marks the brand’s entry into the world of spatial computing. This launch represents a turning point for immersive technology, something beyond a simple product. What can we expect from this project? Learn more about the subject.
Samsung is moving into a new chapter: extended reality
Samsung intends to transform the way its customers interact with the digital world. Project Moohan — the codename for its new XR headset — is described by the company as “a device capable of uniting everyday utility and immersive experiences in a single environment.”
The companies’ proposal is to create a platform that goes beyond providing entertainment, extending spatial computing to everyday life. This headset promises to offer new, natural, and intuitive interactions, such as the use of voice commands, gaze, and gestures, instead of screens and touch. The first preview released shows cinematic landscapes blending with virtual elements, a sort of demonstration of how the concept of “wide-open worlds,” which gives the event its name, works.
The specifications and price of this new product have not yet been officially confirmed, but the price is already being estimated at something above US$1,800. Reservations are now open on Samsung’s website, and customers who want to secure the device in advance can receive a US$100 credit. This is an incentive that reinforces the brand’s commitment to early adoption.
More than entertainment: how XR works in real life
This new release has a major differentiator: its focus on integration with everyday life and the professional environment. According to Samsung, the new headset will be a tool capable of increasing productivity, creativity, and collaboration. One example mentioned by the company is a user participating in a meeting with three-dimensional avatars, allowing them to interact in real time, review 3D prototypes with their hands, or visualize data simply by looking.
Samsung emphasizes that Android XR was designed with the intention of being multimodal, combining voice, motion, and scene recognition, all done with the help of adaptive AI. The company’s goal is to make headset interactions more human and, most importantly, less dependent on screens and devices.
What does “Moohan” mean, and what can we expect from the event?
According to researchers involved in this new launch, the project’s name comes from Korea, meaning infinity for infinity. This speaks volumes about Samsung’s intention with the headset: to launch a product that is durable but, most importantly, one that will have a significant impact on the tech industry and stand out from the crowd.
The launch event has already been scheduled for October 21st at 10 PM and will be streamed live on Samsung’s YouTube channel. Everything indicates that Samsung’s new product will be the center of attention.
What does Samsung hope to achieve with this upcoming release?
More than just a launch, with this new product, Samsung intends to define the new technology that will come after smartphones. If the Galaxy launched the era of mobile devices, Project Moohan promises to usher in the era of expanded reality for the brand.
With integrated AI, immersive design, and a proposal that blends practicality and innovation, Project Moohan is fully intended to transform the relationship between Samsung customers and technology. Whether for work, creation, or play, regardless of the activity, XR emerges as a natural next step in digital evolution.