With its new release, Samsung has just redefined what we understand by mixed reality. Since October 21st, the highly anticipated Galaxy XR has been available in stores in the United States, marking the first step in a new generation of devices capable of combining artificial intelligence and immersive experiences. Developed in partnership with Google and Qualcomm, the product is a headset that inaugurates the Android XR ecosystem. This launch paves the way for new ways to work, play, and connect, and represents a shift in our understanding of how the technological future is integrated into everyday life.
A new type of device: How Samsung takes AI technology to another level
Samsung’s new release promises to change the way its customers interact with technology in their daily lives. Project Moohan — the codename for its new XR headset — is described by the company as “a device capable of uniting everyday utility and immersive experiences in a single environment.”
The companies propose to create a platform that goes beyond providing entertainment, extending spatial computing to everyday life. This headset promises to offer new, natural, and intuitive interactions, such as the use of voice commands, gaze, and gestures, instead of screens and touch. The first preview released shows cinematic landscapes blending with virtual elements, a sort of demonstration of how the concept of “wide-open worlds,” which gives the event its name, works.
The price for Samsung’s mixed reality glasses — a model considered a rival to Apple’s Vision Pro — is around US$1,800, and Samsung customers can already find them on the company’s website and in physical stores.
Galaxy XR: Built for comfort and total immersion
This new release has a major differentiator: its focus on integration with everyday life and the professional environment. According to Samsung, the new headset will be a tool capable of increasing productivity, creativity, and collaboration. One example mentioned by the company is a user participating in a meeting with three-dimensional avatars, allowing them to interact in real time, review 3D prototypes with their hands, or visualize data simply by looking.
Samsung emphasizes that Android XR was designed with the intention of being multimodal, combining voice, motion, and scene recognition, all done with the help of adaptive AI. The company’s goal is to make headset interactions more human and, most importantly, less dependent on screens and devices.
What does “Moohan” mean?
According to researchers involved in this new launch, the project’s name comes from Korea, meaning infinity for infinity. This speaks volumes about Samsung’s intention with the headset: to launch a product that is durable but, most importantly, one that will have a significant impact on the tech industry and stand out from the crowd.
This is just the beginning of a new technological journey
The launch of the Galaxy XR is a sign of things to come for Samsung. Having already confirmed its intention to expand this new product in particular, Samsung has also started working on “smart glasses” using AI tech. This involves a partnership with Warby Parker and Gentle Monster. The product’s focus will be a combination of fashion, comfort, and cutting-edge tech. All Samsung devices will be part of the same Android XR ecosystem, creating a bridge between the real and digital worlds.
With the launch of the Galaxy XR, Samsung inaugurates this new phase of its headset products, focused on immersive experiences supported by AI. Samsung intends that this headset represents more than just technological innovation; it represents an advancement in how we perceive and interact with the world. Whether for work or play, the device promises immersive experiences that previously seemed like science fiction. This new reality is already available.