By Rory Carroll
LOS ANGELES, July 9 (Reuters)
The Los Angeles Olympic and Paralympic Games won’t take place until 2028, but an important partnership has already been announced: Uber. This partnership reinforces the important role that digital mobility plays in organizing major events and reflects the platform’s reach and ability to come up with innovative transportation and logistics solutions. All of this will require robust and intelligent planning. Learn all about the challenge Uber will take on with this role in the Olympic Games.
Logistical protagonist of the Olympic Games in Los Angeles
Uber UBER.N will serve as the official rideshare and on-demand delivery partner of the Los Angeles 2028 Olympic and Paralympic Games, as well as Team USA, organizers announced on Wednesday. The partnership will see Uber deploy its mobility platform to design, implement and otimize rideshare operations across the Los Angeles area.
It will offer transport options including cars, bikes and scooters to help athletes, officials and spectators navigate the city during the Games. Uber Eats, the company’s food delivery division, will provide on-demand meal delivery to athletes in the Olympic and Paralympic Village, with plans to introduce mobile ordering at select venues for spectators.
“We’re honored to partner with LA28 and Team USA. It’s a tremendous privilege for us to help people from across the globe move around LA and offer on-demand delivery to the Olympic and Paralympic Village.” Uber CEO Dara Khosrowshahi said in a statement.
LA28 Chairperson Casey Wasserman said Uber’s commitment to innovation and seamless service aligns with the Games’ vision to deliver an “unparalleled” experience. As part of the agreement, Uber will also support NBCUniversal’s coverage of the LA28 Games as well as the Milano-Cortina 2026 Winter Olympics, including new ways to share athlete stories and competitions.
Innovation, technology and new partnerships for LA28
Uber’s participation as a sponsor of the Games highlight a theme: the leading role of companies focused on innovation and digital solutions. In addition to Uber, we’ll see companies like Honda, Archer Aviation, and Snowflake, demonstrating the event’s commitment to smart mobility, advanced data analysis, and sustainable alternatives.
The partnership marks Uber as the eighth new sponsor revealed this year for the LA28 Games, and organizers said the deal reflects LA28’s ambition to stage the most technologically advanced Olympics to date. Last month LA28 named Japanese automaker Honda 7267.T as its automotive partner after announcing Archer Aviation ACHR.N as its air-taxi provider and appointing data cloud analytics company Snowflake SNOW.N as its data collaboration provider.
Billion-dollar budget: first Paralympic Games in the city
LA28’s roughly $7 billion budget will be paid for with money from the International Olympic Committee and IOC sponsors, as well as domestic partnerships, ticket sales, licensing, merchandise sales, and other revenues. The LA28 Games will mark Los Angeles’ third time hosting the Olympics and its first time hosting the Paralympic Games. The Games will take place from July 14-30, 2028, and the Paralympic Games from August 15-27, 2028.
There’s an expectation that the Games’ infrastructure will extend beyond the sporting arenas and generate long-term benefits for the city. Los Angeles’ budget is quite robust, and thanks to strategic sponsorship, the city will set new standards for the Games in the future.
We can expect urban mobility and experiences with the public
Mobility will be the flagship of the Los Angeles 2028 Olympic Games, with Uber taking on the responsibility of conducting one of the largest tests of urban integration at a major event. The event will certainly require practical and efficient solutions, connecting everyone involved. While its partnership will be a valuable showcase for the company, it will also set a new standard for technology at major events.